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Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi
    
Acrolinx
Published By: Active Power     Published Date: Aug 30, 2011
This paper discusses the methods of implementing a short ride through system with higher reliability and predictability than with traditional methods
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caterpillar, electrical and electronic, backups, caterpillar inc., high availability, backup power, backup power supply, battery backup, flywheel ups, green backup power, green power, uninterruptible power supply, critical power systems, ups backup power, ups power supply, storage, business technology, data center
    
Active Power
Published By: Adobe     Published Date: May 16, 2012
This paper explores the evolution of digital communication skills development in post-secondary educational institutions around the world. Find out more now!
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communication, skills, digital communication, silent transformation, global, graphic, visual arts, education, data management
    
Adobe
Published By: Adobe     Published Date: May 16, 2012
This paper explores the impact that digital communication skills, using processes associated with digital storytelling, is having on disciplines including liberal arts, humanities, and cross-curricular humanities/technology collaboratories.
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adobe, digital communcation, digital communication skills, disciplines, skills, communication, storytelling, liberal arts, education, cross-curricular, postsecondary, data management
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
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mobile marketing, mobile trends, mobility
    
Adobe
Published By: Adobe     Published Date: Nov 25, 2013
For the past several years, the nature of enterprise productivity has been forever changed by the new breed of mobile devices. Personal smartphones and tablets are everywhere. Gone are the days when every enterprise gave its employees a security-focused BlackBerry. Cloud-based productivity apps can be downloaded in seconds. Compared to even a few years ago, enterprises are operating in a new world. Please download whitepaper to learn more.
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mobile devices, compatibility, cloud-based, enterprise, enterprise productivity, productivity apps, security-focused, smartphones tablets, growing mobile workforce, document productivity, content management, hybrid model, networking, it management
    
Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: • Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds. • Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. • Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. • Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
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Adobe
Published By: Adobe     Published Date: Oct 24, 2018
Adobe Audience Manager uses identity management tools and device graphs to tie device IDs to individuals or groups. If a customer starts using a device you don’t recognize, you can use second-party data available through a network or co-op to supplement your own, building a complete view of your customer. This allows you to send consistent messaging across devices, whether your customers log in to your site or not.
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Adobe
Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Akamai     Published Date: Oct 10, 2012
When holiday shoppers launch into action, every second and every transaction counts.
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akamai, holiday, toolkit, ecommerce
    
Akamai
Published By: Akamai Technologies     Published Date: Sep 12, 2017
In his time as Director of E-Commerce at Linen Chest, Riaz Faride was faced with a challenge right out of the gate. He found himself responsible for a site that had page load times ranging anywhere from 6 to 30 seconds. Linen Chest’s site was heavy, images were hosted on the origin, and code was never refactored and needed to be optimized. Riaz knew he needed to make some changes, and fast.
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case study, linen chest, image hosting, image optimization
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 05, 2018
Akamai now mitigates the more than 65% of the 10,000-plus yearly DDoS attacks against its Prolexic platform via proactive mitigation controls, in 0 seconds and with no customer impact. The number of DDoS attacks instantly mitigated via the Prolexic platform has increased exponentially over the past four years. We attribute this growth to our proactive engagement with customers, and the ability to implement and manage proactive mitigation postures based upon their baselined network traffic. Akamai has been detecting and successfully mitigating DDoS attacks in an industry-leading SLA for 15 years. We will illustrate how Akamai continues to lead the industry with new capabilities including advanced customer traffic profiling and proactive mitigation controls to ensure the best possible results during an actual DDoS event.
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Akamai Technologies
Published By: ALE     Published Date: Jan 10, 2019
Campus Cybersecurity is a perennial ‘top of mind’ topic for Higher Education. For the second time in three years, information security topped Educause’s annual Higher Ed CIO Top 10 IT Issues survey. This should come as no surprise according to the latest Verizon Data Breach Investigations Report (DBIR). The report, which shows cybercriminal activity trending upwards, identifies the three most targeted industries as Financial and Insurance, Healthcare, and Education. To find out more, download this whitepaper today.
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ALE
Published By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
Customers have grown accustomed to high speeds and reliable connectivity. One second of network delay when accessing website, mobile app, or application service can increase your bounce rate and even decrease your customer’s trust in your brand. The typical business pain points per the above scenario are always like: Latency – While, latency problems caused by geographic distance are impossible to solve on the public Internet; Availability – Packet loss and complaints from customers can prevent you from increasing your user base; Cost - The growth of your user base and your business needs both outpace your IT budget. Security - Connections over the public Internet are vulnerable to DDoS attacks and other threats. This whitepaper describes: • Challenges that Magic Video faced before implementing Alibaba Cloud’s solutions • How Alibaba Cloud’s solutions help Magic Video build a global hybrid enterprise network, accelerate content delivery of the application, and maximize bandwidth?
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data center, cloud computing, networking, security, china, global expansion
    
Alibaba Cloud SEA
Published By: APC by Schneider Electric     Published Date: Feb 15, 2011
This paper divides the realm of data center "Operations Technology" into four distinct domains and compares the primary and secondary functions of key subsystems within these domains.
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apc by schneider electric, classification, data center operations technology, ot management tools, software management tool, physical infrastructure
    
APC by Schneider Electric
Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel
Published By: Astrocom     Published Date: Dec 13, 2007
Enterprises with mission critical applications are exploring the benefits of disaster recovery sites for their data centers to ensure business continuity. Special network technology is needed to ensure that site failover and failback occurs reliably and predictably. An ideal solution should provide reliable network connections, manage inbound and outbound traffic over multiple WAN links, failover to a secondary data center if all links at the primary data center are down, and eliminate deployment barriers and costs of multi-homing with BGP (Border Gateway Protocol).
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data center, datacenter, data centers, business continuity, disaster recovery, backup, recovery, failover, redundancy, high availability, astrocom
    
Astrocom
Published By: Astrocom     Published Date: Apr 23, 2008
The Domain Name System (DNS) is a hierarchical system that provides the IP addresses that correspond to a given Fully Qualified Domain Name (FQDN, often called a hostname or domain name). At the top of the tree structure are thirteen “root” Domain Name Servers that have the primary and secondary IP addresses of the DNS Authorities for all domains on the Internet.
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dns, ip networks, networking, network management, powerlink, astrocom
    
Astrocom
Published By: Aventri     Published Date: Apr 11, 2019
"Quite a lot has happened since the first edition of The Future of Event Marketing. The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today. We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward. Download the latest guide today!"
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Aventri
Published By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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AWS
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
Published By: BlackLine     Published Date: Jun 12, 2017
The last ten years have seen two seismic shifts for accounting and finance teams. First, the expectations of finance have changed: be more efficient and agile in an increasingly regulatory environment while also being more strategic. Secondly, a new wave of modern finance apps have arrived for core accounting, financial close, and planning and reporting, that are designed to automate more and analyze more.
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BlackLine
Published By: BLADE Network Technologies     Published Date: Nov 18, 2008
This Technology Brief is divided into two parts. The first part discusses the evolution of Ethernet, and then focuses on 10 Gigabit Ethernet and related transceiver and cabling technologies. The second part examines BLADE’s RackSwitch product line, including 10 GbE applications within enterprise networks and data centers.
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enterprise data centers, blade’s rackswitch, 10gbe applications, enterprise networks, blade network technologies, evolution of ethernet, cabling technologies, it management, storage
    
BLADE Network Technologies
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