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Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation
    
Godfrey
Published By: Utimaco     Published Date: Aug 18, 2008
If company laptops, PDAs, or other mobile devices can't be found, it doesn't always mean that they've been stolen. Companies often lose track of these IT assets because there's no clear record of them. Encryption and inventory management can help to safeguard against the loss of confidential data.
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leak, leakage, data protection, encryption, asset management, mobile, laptop security, mobile security
    
Utimaco
Published By: Intermec     Published Date: May 21, 2008
In today's Direct Store Delivery, every minute matters. Making the most out of your business means optimizing every level of operations, which isn't always easy. That's why Intermec - an industry leader in DSD for the last 30 years - would like to share some important advice about your business.
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print, print costs, tco, dsd, direct store delivery, intermec, gma, gps
    
Intermec
Published By: Quocirca     Published Date: May 14, 2008
The software as a service (SaaS) delivery model has matured to such an extent that there is now an on-demand component to most software applications, whether it is online help, automated updates or the main application engine. At the same time, many vendors are realizing that to provide a satisfactory end user experience, total reliance on a web browser is not always enough and a desktop component is often needed.
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saas, quocirca, software development
    
Quocirca
Published By: IBM     Published Date: Feb 25, 2008
Why is it that business and IT teams always seem to be at odds with one another? In this IBM white paper, Macehiter Ward-Dutton, specialists in IT business alignment, give a step-by-step explanation of how to make long-term improvements in the relationship between business and IT.
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application development, infrastructure management, slm, sla, service level, service management, ibm, it management
    
IBM
Published By: Motorola     Published Date: Feb 06, 2008
DMX Music has always been at the leading edge of technology. As remote access to e-mail became a viable business solution, DMX Music's IT department began to consider the possibilities a wireless messaging system could bring to its business. Read this case study to learn what they found out.
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motorola, motorola good, case study
    
Motorola
Published By: Vendor Guru     Published Date: Dec 21, 2007
Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.
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customer satisfaction, customer retention, crm, crm solution, customer relationship, customer service, vendorguru, vendor guru
    
Vendor Guru
Published By: ElcomSoft     Published Date: Dec 06, 2007
These days we’re always hearing about the "information age," "information technology," and how "information rules the world." We have come to feel that information is everything. But what does that mean, and is information in itself so important? Not completely. We need information to make decisions – that's what is truly important. A proper decision lights the way to success in any situation. That's why having access to information is a competitive advantage in any business environment.
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passwords, password, password protected, password management, access control, data protection, information management, elcomsoft
    
ElcomSoft
Published By: PassGo     Published Date: Oct 23, 2007
Looking at IT security history, the bad guys were always far more sophisticated than the people who tried to stop them. Even if companies or the government could conceive of IT security it was almost impossible to achieve it because of the lack of knowledgeable security professionals out there and the lack of security protection tools in the marketplace.
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risk assessment, hacker, hackers, hacker detection, cyber crime, cybercrime, cybercrimes, intrusion
    
PassGo
Published By: eGain     Published Date: Oct 12, 2007
Business relationships have always been based on interactions. Until now most of these interactions have been through conventional means, such as the telephone. But now more and more of your business interactions are over the Internet, and this trend will continue for the foreseeable future. Are you ready to handle this change?
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customer interactions, customer service, customer support, support, helpdesk, online support, help desk, client service
    
eGain
Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce
    
ForeSee Results
Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : 
customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce
    
ForeSee Results
Published By: Omniture     Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
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sem, search engine marketing, bid management, keyword selection, ppc, pay per click, pay-per-click, omniture
    
Omniture
Published By: Business Assyst     Published Date: Mar 26, 2007
Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
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crm, customer relationship management, customer experience management, loyalty, retention, business metrics, affinity, business assyst
    
Business Assyst
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
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product development, product marketing, product planning, features, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
Tags : 
product development, product marketing, product planning, features, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
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