brand damage

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Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics
Published By: DigiCert     Published Date: Jun 19, 2018
Our Secure App Service helps protect your business against major financial impacts and brand damage from mismanaged code signing. You get no-worry code signing visibility, agility, and trusted security. We safeguard your keys in our highly secure data centers. You gain complete control over and insight into all code signing activity to protect application life and sales. Our Secure App Service simplifies and scales up code signing for all your target platforms. Backed by the global cyber security leader, you can trust our security, service, and support to protect your business and code signing efforts.
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DigiCert
Published By: Absorb     Published Date: May 10, 2018
In a business environment where being able to build and maintain a solid brand reputation and lasting relationships with your customers is essential for ongoing success, effective compliance training for team members is critical. Assembling quality course content, either through purchasing off-the-shelf compliance courseware or developing training material in-house or in partnership with an external developer, and delivering that material in a consistent manner, can help protect your organization and minimize the damage from compliance transgressions.
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elearning, training, business, brand, reputation, relationship, building
    
Absorb
Published By: Code42     Published Date: Feb 28, 2018
Disaster Recovery Plan Roadmap Learn how automatic backup delivers guaranteed business data protection and recovery—no matter the threat. When ransomware hits, the average small business experiences two full days of downtime. One-third of businesses lose revenue and all experience brand and loyalty damage that’s harder to quantify. To stop the bleeding, most small businesses end up paying at least $2,500 to get their data back. But paying the ransom doesn’t guarantee anything. Plenty of businesses have fully complied with the ransom demands, only to have the ransomer increase the ransom request—or simply take off with the ransom and the data.
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Code42
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations. In a 2014 study of 700 consumers about brand reputation by Experian and the Ponemon Institute, data breaches were reported as the most damaging occurrence to brand reputation, exceeding environmental disasters and poor customer service.1 In a world where data breaches have become commonplace, what steps can be taken to minimize damage?
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Microsoft Office 365
Published By: Qualys     Published Date: Jan 11, 2017
In this age of supply chain interconnectedness, a large organization may have hundreds of third parties with access to its physical premises, IT networks and data. Your organization may have a secure IT infrastructure, but third parties can make it vulnerable to breaches, which often result in corporate data theft, brand damage and hefty government fines.
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information security, it compliance, it audit, it security, network security, web application security, application security
    
Qualys
Published By: VMware AirWatch     Published Date: May 19, 2016
In the cacophony of business headlines, news of data security breaches come through like a high-tempo drum beat. In fact, the number of incidents keeps growing at a rate of 66 percent CAGR, with a cost per breach of $5.9 million. And some of the world’s most recognized brands are sustaining bruises to their reputations and harmful hits to their bottom lines as they scramble to repair the damages. Enterprise IT organizations are facing an elusive enemy perpetrators who range from sophisticated cyber criminals and government-sponsored spies to hackers and script kiddies, and who have motives as diverse as money, politics, or simply youthful mischief.
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data security, enterprise, data protection, mobile security, anti spyware
    
VMware AirWatch
Published By: Venafi     Published Date: Aug 07, 2015
It was recently found that most Global 2000 organisations have failed to completely remediate Heartbleed. This leaves these organisations vulnerable to cyberattacks, future brand damage, and intellectual property loss.
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cyberattacks, security, cybercriminals, security application
    
Venafi
Published By: Dell     Published Date: Feb 02, 2015
Security breaches are expensive, costing U.S. businesses an average of $3.5 million per incident, which doesn’t include brand damage or other intangibles. Unfortunately, breaches are highly likely to happen, with 87% of organizations experiencing a breach in the past 12 months. Data, whether it’s intellectual property or personal data, needs to be protected. Dell Data Protection solutions provide encryption, malware protection, and authentication for Dell and non-Dell products, to equip businesses with a complete, easy-to-manage, end-user security solution.
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dell, windows 8 pro, security, breaches, encryption, cost, compliance, malware, anti-virus, software, protection, solutions
    
Dell
Published By: IBM     Published Date: Oct 14, 2014
If you're unhappy with the state of your current disaster recovery operations, this Q and A is a must-read. IBM cloud experts share information on how cloud computing can provide nearly instantaneous failover and failback of critical business applications. This type of speedy recovery keeps your organization running in the event of disaster or disruption, limiting the risk of business losses and brand damage.
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disaster recovery operations, cloud technologies, cloud computing, critical business aplplications, it management, knowledge management, business technology
    
IBM
Published By: IBM     Published Date: Jul 09, 2014
If you're unhappy with the state of your current disaster recovery operations, this Q and A is a must-read. IBM cloud experts share information on how cloud computing can provide nearly instantaneous failover and failback of critical business applications. This type of speedy recovery keeps your organization running in the event of disaster or disruption, limiting the risk of business losses and brand damage.
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ibm, disaster recovery, disaster recovery solution, cloud technology, it operation, restoration, disaster as a service, draas, recovery point objectives, rpo, recovery time objectices, rto, virtualized server recovery, it management
    
IBM
Published By: Staminus Communications     Published Date: May 06, 2014
In this installment of a series of white papers about the true cost of DDoS attacks, StamSOC (Staminus Security Operation Center) will discuss the history of these attacks, the wide reaching impacts, and the true costs associated with DDoS attacks. Business operators often overlook the repercussions of DDoS attacks. They look at the immediate damage in terms of bandwidth and forget to look at SLA violations, customer loss, and brand damage. You’ll learn why these attacks are so prominent today.
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Staminus Communications
Published By: Intralinks     Published Date: Mar 12, 2014
The implications of data loss are significant. Organizations that ignore the law affecting collaboration and information sharing are at serious risk of litigation, fines and brand damage. The paradigm shift from organizationally-defined to user-defined information governance is making it that much more difficult to maintain control of business activity and data. This informative white paper by legal firm Field Fisher Waterhouse evaluates the legal risks of uncontrolled collaboration and information sharing and what to do about them, while providing in-depth insights into: • Landmark incidents that have influenced data protection laws • How to navigate different jurisdictional privacy frameworks • Top 4 types of legal risk to protect against • Top 5 recommendations for implementing good governance
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data security, compliance, technology, network security, regulatory compliance, knowledge management, data management, data center
    
Intralinks
Published By: Intralinks     Published Date: Nov 26, 2013
The implications of data loss are significant. Organizations that ignore the law affecting collaboration and information sharing are at serious risk of litigation, fines and brand damage. The paradigm shift from organizationally-defined to user-defined information governance is making it that much more difficult to maintain control of business activity and data.
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intellectual property, sensitive information, privacy, inter-enterprise collaboration, secure documents, security, jurisdictional privacy heat map, business technology
    
Intralinks
Published By: IBM     Published Date: Oct 10, 2013
We all know how major security incidents can affect a company’s data, networks and corporate brand. We also know that sophisticated attacks, designed to gain continuous access to critical information or to cause damage in critical infrastructure, are becoming more severe, more frequent and more costly. But what can you do about it? The IBM white paper “Responding to—and recovering from—sophisticated security attacks” details four proactive steps that you can—and should—take now to help keep your organization safe: prioritize your business objectives and set your risk tolerance; protect your organization with a proactive security plan; prepare your response to the inevitable sophisticated attack and promote and support a culture of security awareness. Read the white paper to learn how to help keep your organization safe from sophisticated security attacks and find out how IBM can help.
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security, data security, networks, branding, attacks, security, security breach, safeguarding, infastructure, risk, risk tolerance, security attacks, it management, data management, business technology
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
In an around-the clock business world, you need nearly instantaneous failover and failback of your critical applications. Otherwise, you risk business losses and brand damage in the event of disruption or disaster. But how can you improve your existing disaster recovery operations? Read this brochure to learn how the power of cloud technologies can help you increase recovery speed, reliability and scalability
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cloud, cloud technologies, cloud computing, applications, critical applications, applications management, risk, business losses, brand damage, disruption, disaster recovery, disaster recovery operations, loss prevention, recovery speed, reliability, scalability, it management, business technology
    
IBM
Published By: KEMP Technologies     Published Date: Aug 04, 2008
Websites have become critical components of most businesses’ core operations. They support the brand and ordering process, serve as data information resources and assist in overall customer care. Having poor website performance or poor reliability can destroy or severely damage a business and its reputation. The increasing importance of these websites leads to critical requirements of security, reliability and scalability. Delivering these, however, can leave an SMB stretched beyond its resources.
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load balancer, load balancing, application delivery, ssl acceleration, application optimization, windows terminal services, terminal services, content switching, server load balancing, application security, network security, kemp, kemp technologies
    
KEMP Technologies
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