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Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: CDW     Published Date: Sep 17, 2014
You are being buried by data. Multimedia including videos, audio and photos. Unstructured data in presentations, documents and social media feeds. Even the voicemails and databases that used to be the primary residents of your storage system are growing beyond your ability to manage them effectively. How can you keep it all under control without buying an endless stream of disk and storage devices? Experts from EMC and other leading storage manufacturers discuss the very latest trends in storage solutions and how an effective application of storage strategy can help tame the information beast and keep performance and availability issues at bay. Attendees will learn: - What are the hidden drivers in storage growth - How businesses of all sizes can benefit from a tiered storage strategy - Why virtualization is penetrating every level of IT - What role SSD and flash will play in every storage environment - What to do now to improve storage utilization and save costs
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storage, tiering, performance, availability, media, feeds, system, netgear, emc, buying, data, social media, manage, voicemail, presentation, residents, issues, disk, data management
    
CDW
Published By: Cisco     Published Date: Sep 12, 2014
Every day, the threat landscape changes, and it can be hard to keep up. To help you strengthen your network security, Cisco has compiled the top 10 considerations that midsize companies should keep in mind when buying a next-generation firewall. Complete the form to download the white paper "Selecting a Next-Generation Firewall: Top 10 Considerations." You will learn about: Deep visibility into applications Requirements for proactive threat protection Services that can improve your migration plan and ongoing support management Read White Paper
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firewall, buying, next-generation, companies, midsize, strengthen, network, security, visibility, management, support, migration, services, applications, improve, proactive, protection, data management
    
Cisco
Published By: Riverbed     Published Date: Sep 05, 2014
This white paper details the current challenges organizations face with respect to their evolving IT requirements, growing storage needs, and more extensive data protection requirements. It focuses on an expanding set of cloud-based storage offerings and the buying considerations of those who want to improve the data management metrics associated with data protection services such as backup and recovery. The paper also takes a closer look at the solutions offered by Riverbed Technology that allow organizations to integrate cloud-based storage withing solutions that address a growing set of data protection demands.
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cloud, enterprise storage, data protection, it requirements, metrics, data management
    
Riverbed
Published By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
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digital, body language, sales, responses, transactions, b2b, body language, downloads, engagement, business, climate, product, solution
    
Oracle
Published By: DNN Corp.     Published Date: Sep 03, 2014
It is important to understand how to select an online community platform that best addresses your organization’s business needs and feature requirements. This guide is designed to help your organization gain a better understanding of these issues and select the online community platform best suited to your needs.
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online community platforms, community software needs, dnn corporation
    
DNN Corp.
Published By: HP     Published Date: Jul 22, 2014
Organizations no longer have to wait months or years to deploy an all-flash storage array into their environment to host their applications. The technologies in this most recent iteration of the HP 3PAR StoreServ 7450 ensure that organizations get the performance they need, the cost at which they need it and the platform stability to offer it up to as many applications as they see fit. By taking advantage of the HP 3PAR StoreServ 7450 platform, organizations may confidently begin their journey into the all-flash world of tomorrow today with the knowledge that it will meet their various manageability, performance and scalability requirements along the way.
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dcig, flash, flash memory, storage, array, technology, data management, business technology
    
HP
Published By: Symantec Corporation     Published Date: Jul 11, 2014
Online shopping shouldn’t have to feel risky! There are inherent security threats when completing online transactions but if you follow these three simple tricks you’ll be on your way to browsing and buying in safety.
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symantec, ssl certificates, tco, third party vendors, hidden costs, ssl benefits, management platform, it professionals, security, software development
    
Symantec Corporation
Published By: Oracle     Published Date: Jul 09, 2014
Reading and Responding to your prospects' digital buying behaviour
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digital body language, reading your prospect, digital behaviour, online activity, content consumption
    
Oracle
Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec
Published By: IBM     Published Date: Jul 07, 2014
In this Advisory, Clabby Analytics looks more closely at the importance of implementing an integrated infrastructure — and its relationship to business analytics. The paper will examine the business analytics workloads, discuss how these workloads put different demands on the underlying systems and infrastructure, and provide guidance designing an integrated business analytics environment that will provide organizations with high performance, resiliency, and a scalable growth path.
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ibm, business analytics, integrated infrastructure, workload, infrastructure, business analytics environment, integrated business analytics, resiliency, scalability
    
IBM
Published By: Intacct Corporation     Published Date: Jun 18, 2014
In the last few years, the demands on the finance department—from real-time reporting to global consolidation—have increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: • Why most financial software systems hinder your ability to get good financial information • The six key questions you need to ask before considering a move to a cloud-based financial solution • Why the process for evaluating software is different for cloud solutions – and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
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intacct corporation, accounting and financial software, roi, auditing, networking, software development, it management, business technology
    
Intacct Corporation
Published By: Business Advisory Board     Published Date: Jun 12, 2014
Download your FREE Small Business Project Management Software Buying Guide from Business Advisory Board and learn about the different types of project management software out there and how to choose the right product for your business.
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business advisory board, business advice, buyer recommendation, project management, project management software, software vendors, software recommendation, it spending, roi, business technology
    
Business Advisory Board
Published By: Arcserve     Published Date: Jun 11, 2014
Many small and midsized businesses are at a crossroads when it comes to selecting the right backup solution to protect their environments. Many now have a mix of physical and virtual servers to protect and when they try to use their existing backup software to protect it or, alternatively, search for new backup software that better matches their new infrastructure demands they often encounter several issues. Download to learn more!
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arcserve, next generation architecture, data protection, data protection operations, metrics, networking, it management
    
Arcserve
Published By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
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oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring, nurturing
    
Eloqua
Published By: IBM     Published Date: Mar 04, 2014
Customers’ expectations have never been so high. Yet, leaders at many banks and financial institutions still fail at providing a smooth, personalized, timely and relevant experience throughout channels. By leveraging the increasing amount of data about customers, bankers can create information to constantly improve their understanding of product usage, profitability, risk, buying behavior and financial needs. Access this white paper today to learn about expert solutions that can help you reinvent your business operations and create a customer-focused company. Read on now to explore more.
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business operations, business process management, bpm, process automation, smarter process, banking, financial services, business process automation, corporate portals, document management, information management, records management, search and retrieval, search engines
    
IBM
Published By: Oracle     Published Date: Jan 22, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
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conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : 
conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration, business intelligence
    
Oracle
Published By: IBM     Published Date: Jan 09, 2014
In this Advisory, Clabby Analytics looks more closely at the importance of implementing an integrated infrastructure — and its relationship to business analytics. The paper will examine the business analytics workloads, discuss how these workloads put different demands on the underlying systems and infrastructure, and provide guidance designing an integrated business analytics environment that will provide organizations with high performance, resiliency, and a scalable growth path.
Tags : 
analytics, power 7, big data, power systems, virtualization, ibm, ibm power systems, infrastructure, storage, integrated infrastructure, clabby analytics, three maxims, buying criteria, analytics buying, system storage
    
IBM
Published By: Intacct     Published Date: Jan 08, 2014
In the last few years, the demands on the finance department—from real-time reporting to global consolidation—have increased significantly. At the same time, the choices for accounting and financial software have become much more complex. How do you begin to research, evaluate, and select the right software for your business? Download the 2015 Buyer's Guide to Accounting and Financial Software and discover: • Why most financial software systems hinder your ability to get good financial information • The six key questions you need to ask before considering a move to a cloud-based financial solution • Why the process for evaluating software is different for cloud solutions – and the seven SLA must-haves you should get in writing Get all the facts for a successful buying journey!
Tags : 
intaact, financial software, global consolidation, cloud, roi of cloud computing
    
Intacct
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