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Published By: Ring Central     Published Date: Aug 28, 2013
Business of all sizes have a fundamental reliance on their communications infrastructure. We use it to interact with our colleagues, our customers, partners and suppliers and for them to communicate with us. Our ability to effectively communicate defines our capacity to conduct our business successfully. This guide is designed to help you with the considerations you should be taking when looking to implement a new communications solution. It will provide you with the tools you will need to start.
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phone solution, advice and considerations, ring central, communication, business communication, corporate communication, business decisions, communications infrastructure
    
Ring Central
Published By: Wheelhouse     Published Date: Aug 13, 2013
The key to understanding the evolving role of VoIP is recognizing that it’s a lot more than just another method for making voice calls. Buying VoIP means more than simply replacing your existing phone system with a functionally identical one running over an IP network. In fact, the underlying IP technology makes possible great advances in the convenience and capabilities of phone systems. Most important of these is that it allows the integration of voice calling with multiple other methods of communication. Both sellers and buyers of VoIP products that build their strategies around this reality will fare best.
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voip, technology
    
Wheelhouse
Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB
Published By: Marketo     Published Date: Jul 30, 2013
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
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lead nurturing, b2b marketers, demand generation, b2b buying, b2b marketing
    
Marketo
Published By: Dell & Microsoft     Published Date: Jul 23, 2013
Buying a server is a logical step for many companies that want to better organize their data and improve access to shared resources.
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server, data, organize, shared resources, small business, software development
    
Dell & Microsoft
Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
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customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding
    
Quantcast
Published By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
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turn, digital media buying, roi, web applications, data management platform, dmp, dsp
    
Turn
Published By: RingCentral     Published Date: May 14, 2013
Amerivest Realty - real estate in Naples, Florida; Is a full service brokerage firm that provides clients with a quality home-buying experience. Amerivest represents hundreds with quality homes, condos, and investment properties. By providing associates with a full suite of technology enabling them to do their jobs more efficiently, Amerivest serves clients on an elite level. Read this case study to learn why they turned to RingCentral when they were looking to expand their presence in new areas with a new telephone system.
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case study, ringcentral, telephone system, service clients, business telephone systems
    
RingCentral
Published By: Amazon     Published Date: Mar 20, 2013
In the third installment of our Best Practices series, we talk to retailers about the various strategies they use to deal with excess stock.
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surplus, amazon webstore, surplus stock, discounts, webstore, amazon, retail buying, business technology
    
Amazon
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar
Published By: Rocket Fuel     Published Date: Jan 28, 2013
This whitepaper explains the fundamentals of programmatic buying, and what it can do to propel your digital marketing. It also explains the key concepts you must understand in order to access the huge profit potential of programmatic buying.
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media buying, programmatic buying, real time bidding
    
Rocket Fuel
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
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analytics, social media, best practices, crm, marketing
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Retailers are faced with many challenges on how to motivate their customers to engage in favorable shopping behavior. Join this session to hear how IBM is helping retailers apply advanced merchandise info to predict buying behavior.
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ibm, advanced analytics, retailers, information, channel, consumer, merchandise information, business technology
    
IBM
Published By: Oracle     Published Date: Nov 06, 2012
The purpose of this white paper is to take a time-to-business-value look at financial services data warehousing technologies with a focus on the selection process and how it should take deeper considerations of the real-world implementation hurdles.
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oracle, data, analytical data, data marts, industry-specific data warehouse, financial services
    
Oracle
Published By: Oracle     Published Date: Nov 06, 2012
The purpose of this white paper is to take a time-to-business-value look at financial services data warehousing technologies with a focus on the selection process and how it should take deeper considerations of the real-world implementation hurdles.
Tags : 
oracle, data, analytical data, data marts, industry-specific data warehouse, financial services, business technology
    
Oracle
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity
    
Merkle
Published By: Limelight     Published Date: Sep 10, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? Download this whitepaper to find out.
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content management, video player features, online video platform, internet marketing
    
Limelight
Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
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segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics, custom segmentation, market strategy, marketing strategy
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : 
web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization
    
Neustar
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
    
Act-On
Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: May 07, 2012
The market for blade servers is becoming ever more complex and diverse due to the convergence of related modular form factors, a fast-growing interest in fabric-based infrastructure and the influence of cloud computing on buying behavior.
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power, cooling, space, lifecycle, operations, flexibility, serviceability, data center
    
Sponsored by HP and Intel® Xeon® processors
Published By: Reevoo     Published Date: Apr 17, 2012
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Tags : 
reevoo, marketing, social media, digital, online, social purchase
    
Reevoo
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