customer relationship

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Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
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customer experience, ecommerce, customer relationship, customer
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
Tags : 
crm, customer experience, client experience
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
They’ve broken free from the customer relationship management (CRM) and clickstream-tracking systems you’ve used to keep tabs on them.
Tags : 
crm, customer experience, client experience
    
Adobe
Published By: IBM     Published Date: Sep 30, 2016
Data is the lifeblood of today’s digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every S&R leader. Hacked customer data can erase millions in profits, stolen IP can destroy competitive advantage, and unnecessary privacy abuses can bring unwanted scrutiny and fines from regulators while damaging reputations. S&R pros must take a data-centric approach that ensures security travels with the data regardless of user population, location, or even hosting model; position data security and privacy capabilities as competitive differentiators; and build a new kind of customer relationship.
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ibm, security, data, privacy, forrester, forrester research, data management, business technology
    
IBM
Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
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marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce
    
IBM Marketing Cloud
Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this commissioned study by Forrester Consulting on behalf of IBM, and learn how you can understand what your customers want and need, and serve them best in that context.
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customer experience, customer, customer engagement, customer relationship, customer service
    
IBM Marketing Cloud
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
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adobe, mobile, data driven marketing, marketing, marketer
    
Adobe
Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, business technology
    
IBM
Published By: CrowdTwist     Published Date: Sep 07, 2016
Learn how adding engagement-based drivers to an existing loyalty program can help brands strengthen customer relationships and boost sales.
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crowdtwist, engagement, customer engagement, loyalty, customer loyalty, incremental sales, sales, marketing
    
CrowdTwist
Published By: FICO     Published Date: Sep 02, 2016
Download this white paper to learn how the FICO® Decision Management Platform can help banks to strike the right balance between risk, profitable customer relationships and compliance.
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FICO
Published By: Jobvite     Published Date: Aug 25, 2016
This explosion in the amount of information is similar to the boom the marketing world saw in the early 2000’s with the introduction of customer data. Now that recruiters finally have access to the same types of information as marketers, it’s becoming more clear that recruiting is marketing. Whereas the marketing world immediately saw the value in this data and latched onto technologies that could leverage the information, the recruiting world is just catching up. The proliferation of CRMs has revolutionized marketing and business development. Creating and maintaining relationships has always been part of a sound business strategy, but that nebulous process has now been operationalized through software like Salesforce. There is a reason the CRM software market has boomed to over $20 billion...it works. Personalizing the process to maintain constant contact and build relationships has been shown to be extremely effective in converting leads to sales.
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Jobvite
Published By: SAS     Published Date: Aug 03, 2016
From midsize companies and government organizations to global banks and professional sports teams, all types of organizations are using data visualization to help make sense of their data and to comprehend information quickly. Keep reading to learn how six organizations of all types and sizes are using data visualization to improve customer relationships, fight fraud and more.
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data visualization, data, technology, fraud, security, business technology, data center
    
SAS
Published By: IBM     Published Date: Jul 28, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.
Tags : 
ibm, commerce, analytics, business insight, business analytics, business advisor, commerce data, predictive analytics, business technology
    
IBM
Published By: Equinix     Published Date: Jul 13, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
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customer experience, customer relationship, content management, content digital media
    
Equinix
Published By: Equinix     Published Date: Jul 08, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
Tags : 
customer experience, customer relationship, content management, content digital media
    
Equinix
Published By: Equinix     Published Date: Jul 06, 2016
This paper revelas how Equinix empowers a leading provider of digital supply chain solutions to transform your industry’s business model via a scalable and robust interconnection solution.
Tags : 
customer experience, customer relationship, content management, content digital media
    
Equinix
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalised experiences will keep them engaged. Marketers need to see customers as individuals, and serve up content that meets their expectations — whether they are online or offline.
Tags : 
campaign performance, customer relationship, customer interaction, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
This ebook explains how to use data and software to predict what customers will do and how to turn that new knowledge into a business advantage.
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data, information available, customer, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Heute lassen sich bestimmte Prognosen deutlich einfacher treffen als früher, denn heute steht uns neben einer beispiellosen Menge an Verbraucherinformationen auch die entsprechende Technologie zur Datenauswertung zur Verfügung. Marketer können präziser denn je prognostizieren, wie sich Kunden höchstwahrscheinlich verhalten werden, gelegentlich sogar, bevor die Kunden selbst dies wissen.
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data, information available, customer, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Aujourd’hui, certaines prévisions sont moins complexes qu’elles ne l’étaient auparavant. Nous disposons désormais d’une quantité d’informations sans précédent sur les consommateurs et de la technologie adéquate pour faire parler les données. Les marketeurs peuvent prévoir avec une grande précision le comportement des clients, parfois même avant que ces derniers ne sachent eux-mêmes ce qu’ils vont faire.
Tags : 
data, information available, customer, customer experience, customer relationship
    
Adobe
Published By: Ciber     Published Date: Jun 28, 2016
View this video to find out how banks realise that implementing digital processes will enhance the relationship they have with their customers.
Tags : 
commercial banking, bank industry, customer relationships, digital banking
    
Ciber
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