digital testing

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Published By: Clicktale     Published Date: Aug 06, 2015
Web site errors eat away at conversions, KPIs, ROI, and revenues. The key to catching elusive website errors? Focus on the users. In this new ClickTale white paper, learn to identify common user dropoff or abandonment behavior patterns – which traditional tools simply cannot see. Once you pinpoint the errors themselves, you can assess their impact on user experience and conversions, and prioritize remediation.
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website design, user experience, errors, web errors, digital customer experience, website elements, website layouts, web design, web page design, a/b testing, marketing errors, customer loyalty, kpis, manufacturing
    
Clicktale
Published By: Clicktale     Published Date: Jul 06, 2015
Learn why new designs trends aren't always better for engaging visitors. Discover how visitors actually interact with websites, sometimes contrary to what you think. Leverage psychological insights to increase engagement.
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website design, user experience, user interface, digital customer experience, website elements, website layouts, web design, web page design, user engagement, a/b testing, manufacturing
    
Clicktale
Published By: CA Technologies     Published Date: Jun 09, 2015
In today’s application economy, everyone is in the software business. Auto makers are putting Wi-Fi hotspots in their cars. Watches are trading gears for motherboards. Even soda fountains have evolved from dumb machines into instrumented devices with touch-screen user interfaces. This digital transformation is changing the way applications are developed, tested, moved through environments and released into production—and it’s putting new demands on IT teams with which they’re struggling to keep up. At a high level, this is because the application delivery systems and processes at many enterprises were put in place when IT only had to push out an annual or semi-annual release. But as market pressures and executive mandates have forced teams to deliver innovations faster and more frequently, a new set of development, testing, automation and customer challenges have appeared—acting as obstacles that stand between you and your digital transformation goals.
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CA Technologies
Published By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
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sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
    
SAS
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs
    
Adobe
Published By: Adobe     Published Date: Jan 31, 2013
In this just released report, digital marketing and eCommerce experts from eConsultancy aim to help marketers systematically gain a higher ROI through their conversion rate efforts by changing how they think about conversion and testing processes.
Tags : 
conversion maximization, econsultancy, conversion tactics, value exchange, cmx
    
Adobe
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