effectiveness

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Published By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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mobile objectives, mobile measurements, mobile analytics, mobile effectiveness
    
Adobe
Published By: Cisco     Published Date: Nov 17, 2014
Today’s malware authors continue to increase their capabilities faster than security solutions can adapt to them. Whether it’s changing their attacks or hiding malicious code within web pages, it’s more difficult to identify legitimate network traffic. With first-generation network security devices, it is nearly impossible to defend against today’s threats. The situation will get worse before it gets better. Adversaries now utilize agile development and testing methods to develop their malware, they test new malware against the latest security software to increase effectiveness. Next-generation network security devices are emerging that provide the visibility and situational context required to meet today’s threats. These solutions use security automation to provide a sophisticated solution that is both lightweight and agile
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malware, cisco, command and control evasion, port hopping, zero-day attacks, encapsulation, encrypted traffic, networking, software development, it management, business technology
    
Cisco
Published By: LogMeIn     Published Date: Oct 10, 2014
This report includes five important conclusions, and three of them are channel specific. In each of these cases, we have the benefit of open-ended responses which add true color to the statistical data included in the report.
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live chat effectiveness, logmein live chat, making the most of live chat
    
LogMeIn
Published By: Symantec     Published Date: Oct 07, 2014
With the rapid rise in data breaches, advanced threats and mobility, data loss prevention (DLP) has quickly evolved from a security issue to a business imperative. This research paper examines the findings from a new study on DLP by Symantec. The goal of the study is to understand how DLP programs impact the effectiveness of security executives, while also protecting corporate data.
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data loss prevention, data breaches, threats and mobility, security executives, corporate data
    
Symantec
Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom
    
IBM
Published By: IBM     Published Date: Oct 01, 2014
Salesforce.com is an industry leading cloud CRM solution which helps organizations streamline and effectively manage sales processes, customers and opportunities. The effectiveness of these initiatives can be improved dramatically by providing Salesforce with a 3600 view of the Customer to overcome the limitation of fragmented data that Salesforce currently relies on. This paper discusses how InfoSphere capabilities can be used to create comprehensive and accurate 3600 views of your customers from internal and external sources. This data is integrated seamlessly within Salesforce.com to help your sales teams get a complete view of the customer to help find the right contacts, allocate resources efficiently and identify new opportunities. This helps your sales teams be more efficient, effective and ultimately improve your win rate and drive more revenue.
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salesforce, crm solution, data integration, data management
    
IBM
Published By: Oracle     Published Date: Sep 30, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
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personalize, engagement, advocacy, revenue, marketing, cloud, oracle
    
Oracle
Published By: NetApp     Published Date: Sep 22, 2014
NetApp Flash Pool is a storage cache option within the NetApp Virtual Storage Tier product family, available for NetApp FAS storage systems. A Flash Pool configures solid state drives (SSDs) and hard disk drives (HDDs) into a single storage pool, known as an “aggregate” in NetApp parlance, with the SSDs providing a fast response time cache for volumes that are provisioned on the Flash Pool aggregate. In this lab evaluation, NetApp commissioned Demartek to evaluate the effectiveness of Flash Pool with different types and numbers of hard disk drives using an online transaction processing (OLTP) database workload, and to evaluate the performance of Flash Pool in a clustered Data ONTAP environment during a cluster storage node failover scenario. In the report, you’ll dis cover how Demartek test engineers documented a 283% gain in IOPS and a reduction in latency by a factor of 66x after incorporating NetApp Flash Pool technology.
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flash pool, fas storage systems, ssd, online transaction processing, cluster storage
    
NetApp
Published By: Knightsbridge     Published Date: Sep 09, 2014
A healthy and vital team is a goal worth striving for. There may be conflict, but if it ever gets personal, team members catch themselves, apologize, and go back to talking about the issues. People have more productive conflict because they have the trust to engage directly with one another. They have more opportunity to develop their skills and get things done, because they’re spending less time and energy dealing with office politics. Download this ebook to learn how to diagnose your team's toxic problems and how to fix them.
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knightsbridge, team effectiveness, virtual teams, work teams, business teams
    
Knightsbridge
Published By: Knightsbridge     Published Date: Sep 09, 2014
There are three accepted ways to address team challenges. Identifying a common team goal, developing open communication, and clarifying roles and responsibilities are the most effective ways of addressing work team challenges.
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knightsbridge, teams, team effectiveness, virtual teams, business teams, work teams
    
Knightsbridge
Published By: Oracle     Published Date: Sep 05, 2014
Measure your content marketing effectiveness and value by following these five steps, brought to you by the Oracle Marketing Cloud.
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measuring, effectiveness, content marketing, steps, cloud, value, effectiveness
    
Oracle
Published By: Logicalis     Published Date: Aug 20, 2014
We are pleased to present the findings of The Impact of IT Transformation on Enterprise Computing sponsored by Logicalis. The objective of this research is to better understand how the different stages of IT transformation can affect an organization, the challenges of advancing through each stage, and how successful progression can improve an organization’s IT effectiveness.
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logicalis, it transformation, it strategy, it budget, it solutions, it system, it priorities, networking, security, software development, it management, knowledge management, data management, virtualization, converged infrastructure, draas, cloud computing, automation, automation & orchestration, protection
    
Logicalis
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: IBM     Published Date: Aug 05, 2014
IBM® InfoSphere® Master Data Management (MDM) helps organizations gain a comprehensive and accurate 360-degree view of their customers. This 360-degree view, when integrated with a CRM solution such as Salesforce.com, helps organizations improve the effectiveness of their CRM initiatives to help companies: -Increase user productivity -Improve sales and marketing performance to increase win rate and revenue -Mitigate risks associated with poor customer data Download here to learn more!
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ibm, salesforce, mdm, crm, initiatives, data, it management, data management
    
IBM
Published By: IBM     Published Date: Jul 31, 2014
Download this whitepaper to learn more about applying analytics to the sales process.
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ibm, business analytics, sales, sales process, sales process management, sales performance management, sales effectiveness, incentive management, sales analytics
    
IBM
Published By: HP     Published Date: Jul 30, 2014
This white paper provides 6 common objections to the cloud and how the right converged cloud system can overcome them.
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converged cloud systems, barriers to the cloud, effectiveness of the cloud, overcoming objections to the cloud
    
HP
Published By: IBM     Published Date: Jul 22, 2014
At the heart of a successful agile development team is a skilled group of developers. Agile software professionals continuously deliver on their objectives, but they need robust development tools and practices to maximize their productivity. If you’re a software developer or solution architect, you'll gain the insights you need to ensure your team has the right tools and practices to maximize your effectiveness in agile development.
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ibm, devops, developement, product development, agile, software, agile software, agile software professional, agile development, productivity, software development, solution architect
    
IBM
Published By: HP     Published Date: Jul 15, 2014
This white paper provides 6 common objections to the cloud and how the right converged cloud system can overcome them.
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converged cloud systems, barriers to the cloud, effectiveness of the cloud, overcoming objections to the cloud
    
HP
Published By: Zebra     Published Date: Jul 10, 2014
This white paper discusses key considerations when selecting mobility solutions and unveils how mobility enabled operations can improve freight trucking efficiency, reduce operating expenses and boost customer satisfaction.
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zebra, truck freight carriers, cost effectiveness, operating expenses, customer satisfaction, mobility solutions
    
Zebra
Published By: IBM     Published Date: Jul 07, 2014
Overland’s vision is to bring its valued customers the best range of quality fashion footwear. It needed a way to measure the effectiveness of its training and leadership development program to monitor workplace engagement. Learn how training at Overland Footwear keeps leaders connected to mission.
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ibm, social business, smarter workforce, overland, training, mission, leaders
    
IBM
Published By: Salesforce.com     Published Date: Jul 02, 2014
Providing a consistent picture of the customer household to every line of business results in more lead conversion, cross-selling opportunities and an outstanding customer experience. In this webinar, Kennebunk Savings Bank shares how it transformed its business by breaking down silos, increasing sales effectiveness and orienting all lines of business around the customer.
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salesforce.com, community banks, customer relations management, crm, collaboration technology, mitigate risks, maximize opportunities, knowledge management
    
Salesforce.com
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Symantec Corporation     Published Date: Jun 24, 2014
For years, developers have known that one of the best ways to reassure users is by signing code using a digital signature accessed via a private key issued by a respected certificate authority. But signed code is not invulnerable. Due to lax key security and vetting processes, malware has managed to infiltrate applications with signed code. Read the white paper, Protect Your Applications—and Reputation—with Symantec EV Code Signing, to learn: • Key background on the latest malware threats • How you can provide users with reassurance that your application is safe to download • Why EV Code Signing Certificates represent the next step in advanced website security and their effectiveness • How you can help provide a frictionless experience when users attempt to download your application
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security, applications, symantec, code signing, malware, software development
    
Symantec Corporation
Published By: DocuSign     Published Date: May 29, 2014
2014 sales success will be dictated by increasing efficiency and effectiveness of our sales teams. And important to note is how reps are currently spending time. We see that closing, processing and fulfilling orders takes about 50% of the time to get to yes in the first place. Read this whitepaper and explore advances in CRM 2.0 technology to optimize this aspect of selling.
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docusign, cso, sales success, crm technology, esignatures
    
DocuSign
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