email messaging

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Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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Iterable
Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore
Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement
    
LivePerson
Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience
    
Movable Ink
Published By: BAE Systems     Published Date: Dec 29, 2015
Find an approach that stops dangerous email leaks, keeps things simple, and lets you go about your business with minimal disruption
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bae systems, applied intelligence, email, insider threat prevention, data breach, data loss, intellectual property, byod, cloud, credit union, email protection, hosted exchange, email security, messaging, cloud computing, dlp, encryption, data loss prevention, content filtering, email services
    
BAE Systems
Published By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
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adobe, email, marketing, playbook, brands, digital marketing, integrated, contextual messaging
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
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adobe, email, marketing, brands, digital marketing, integrated, contextual messaging, strategies, behavior, engagement, roi
    
Adobe
Published By: Symantec     Published Date: Apr 02, 2015
The discovery of the Heartbleed bug in April, 2014 exposed a serious vulnerability in OpenSSL, an open-source cryptographic library often used with applications and web servers like Apache and Nginx. This latest high profile, targeted attack allowed infiltrators access to the memory of web servers running vulnerable versions of the library. Heartbleed quickly compromised the privacy for communications applications on the Web such as e-commerce, banking, email, and instant messaging, and opened the door to the interception of user information, passwords, and identities. While the world now knows of the widespread havoc Heartbleed has caused to both businesses and individuals, it begs the question, “What happens when the next Heartbleed (or worse) comes along, and what can an organization do to weather yet another chapter in an all-too-familiar string of debilitating attacks?
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heartbleed bug, openssl, communications applications, e-commerce, user information, passwords
    
Symantec
Published By: IBM     Published Date: Apr 01, 2015
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides. In this webcast, you will learn: • How the nature of email has changed and why everyone in your organization needs it. • Why the cloud makes sense for messaging for everyone from executives, to sales, to boundary workers, either as hybrid solution or for the entire workforce. • How email complements social business technologies and how you can start using your email more efficiently in the workplace. • How moving messaging to the cloud can help reduce IT cost and complexity.
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email, social technologies, byod, file sharing, chat, cloud, ibm, networking, it management, business technology
    
IBM
Published By: IBM     Published Date: Jan 06, 2015
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
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social workplace, social technologies, mobile capabilities, social business tools, it management, knowledge management
    
IBM
Published By: IBM     Published Date: Nov 11, 2014
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
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social technologies, mobile capabilities, byod strategies, email usage, it management, knowledge management, data management, business technology
    
IBM
Published By: GENBAND     Published Date: Sep 11, 2014
GENBAND’s NUViA™ voicemail solution changes the economics of acquiring and managing voicemail. Eliminate end of life platforms that are expensive to maintain while adding new mobility services that make users more productive. Integrates with your existing PBXs or IP-PBXs.
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voicemail, solution, managing, economics, platforms, pbx, mobility, messaging, mobile-centric, workforce, enterprises, it management, knowledge management
    
GENBAND
Published By: HP     Published Date: Aug 26, 2014
UC combines voice, email, instant messaging (IM), audio conferencing, and video conferencing with presence awareness to immediately locate and contact individuals. HP's collaborative and modular approach to UC increases business productivity, reduces risks, and reduces telecommunications costs, helping you reach people more effectively, and helping your customers and partners reach you. Learn more
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unified, instant messaging, email, video, communication, modular, audio, conferencing, data, business, technology, portfolio, cloud-based, support, portal, solution, consolidate, islands, access, reliable
    
HP
Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
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sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto
Published By: eFax     Published Date: Aug 06, 2013
eFax Corporate is part of publicly-traded j2 Global™ Inc. (NASDAQ: JCOM). Founded in 1995, j2 Global provides outsourced, value-added messaging and communications services to individuals and businesses around the world. The Company offers fax, voicemail and document management solutions, Web-initiated conference calling and unified-messaging and communications services.
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efax, value-added messaging, communications services, management solutions, unified-messaging
    
eFax
Published By: Rand Secure Archive     Published Date: Jun 06, 2013
Without a doubt, technology has revolutionized the way business is done. The vast majority of internal and external communication is now done through email, instant messaging, VOIP and other types of electronic communication. In addition, most business documents exist in digital form. The digitization of business has had significant implications for litigation. Legal eDiscovery is now an essential part of settling cases between organizations. Previously, many companies believed that eDiscovery was only for organizations that were public or highly regulated, but now most companies recognize that electronically stored information (ESI) regulations are applicable to all organizations and there is an ever-increasing need for cost-effective eDiscovery.
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coding, ediscovery, legal, effective, organization, networking, it management, storage, data management
    
Rand Secure Archive
Published By: Port25 Solutions     Published Date: Mar 09, 2012
Today's enterprise environments need fast, reliable and immediate execution of email messaging flow. And to successfully achieve greater deliverability, proven technologies need to be in place to optimize the messaging infrastructure.
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smtp server, mta, email server, mail server, email infrastructure, enterprise software, email delivery, email reporting, bounce categorization, message transfer agent, it management, data management
    
Port25 Solutions
Published By: EdgeWave     Published Date: Oct 15, 2011
In this white paper, you'll learn top email threats beyond spam in the age of blended threats and what you can do to protect your business.
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web filter for enterprise, web security, email security, messaging security, spam, security, blended threats, email, cyber crime, criminals, threats
    
EdgeWave
Published By: EdgeWave     Published Date: Oct 15, 2011
Today's uncertain economic climate demands that you do a thorough assessment before you invest. Here's a concise list of steps that will help you achieve the best return on your Web filtering dollar.
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edgewave, web filter for enterprise, web security, email security, messaging security, web filtering, evaluating, evaluation, filtering, filter, demands, short-term, long term security
    
EdgeWave
Published By: EdgeWave     Published Date: Oct 15, 2011
This newly updated handbook is an invaluable tool for IT and HR professionals who need to establish rules for e-communications at their organizations.
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e-policy best practices, web filter for enterprise, web security, email security, messaging security, best practices, handbook, edgewave, human resources, p2p, social media, blogging, blog, instant message, instant messaging, peer-to-peer, peer-2-peer, policies, filtering, security
    
EdgeWave
Published By: Symantec.cloud     Published Date: Apr 18, 2011
This white paper focuses on the critical need to manage outbound content sent via various avenues including email, Instant Messages, text messages, tweets, and Facebook posts.
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symantec cloud, outbound content management, email, messaging, risk mitigation
    
Symantec.cloud
Published By: GFI Software     Published Date: Mar 21, 2011
This white paper shall cover the following topics: What archiving is and how it integrates with Microsoft Exchange or a messaging solution; What stubbing is and why Microsoft does not recommend the use of stubbing; How Journaling in Exchange can allow efficient email archiving; How does stubbing compare with Journaling?
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gfi, email archiving, compliance, microsoft exchange, messaging solution, microsoft, journaling
    
GFI Software
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