it analytics

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Published By: IBM     Published Date: Aug 07, 2012
In this technical white paper from IBM, learn how predictive analytics can be used to detect internal and external threat detection.
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ibm, threat detection, technology, data management, security, it security, networking, it management
    
IBM
Published By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
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customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics
    
IBM
Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
    
Ensighten
Published By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics
    
IBM
Published By: IBM     Published Date: Aug 01, 2012
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels - quickly resulting in decreased costs and increased revenue.
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ibm, marketing, technology, campaign profitability, predictive analytics, analytics, roi, crm
    
IBM
Published By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
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information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering
    
hybris software
Published By: Marketo     Published Date: Jul 31, 2012
The Definitive Guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter.
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definitive, guide, marketing, metrics, analytics, marketo, roi, leans
    
Marketo
Published By: IBM     Published Date: Jul 24, 2012
Faced with a downturn in funding due to the global economic recession, nonprofit organizations need to improve their donor management capabilities so they can compensate for the reduction of government funding and diminishing level of donor contributions. Predictive analytics provides an effective way to understand and anticipate donor needs in order to increase the success of fundraising and marketing campaigns. Using this technology, nonprofits can gain a significant return on investment by increasing donor contributions, reducing costs and building stronger donor relationships over time. In this white paper, you'll learn how predictive analytics can help nonprofits achieve their funding goals by significantly improving the way they identify, manage and build relationships with donors.
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ibm, technology, marketing, predictive analytics, donor management, non-profit, business analytics
    
IBM
Published By: IBM     Published Date: Jul 24, 2012
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
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customer, analytics, imb, insight, white paper, strategies, business technology
    
IBM
Published By: IBM     Published Date: Jul 24, 2012
Tax revenues have been declining recently and some of this loss is caused by fraud, tax evasion, and various forms of tax cheating. The ineffective recovery techniques can give government agencies poor results, which results in 20% of broad-approach audits ending in "no charge". By using IBM SPSS Predictive Analytics Solutions it is possible to maximize revenues, analyze the data you already collect, detect non-compliant accounts efficiently, and identify important differences in tax records. This program has tremendous power and features an easy to use interface that focuses investigations on case that yield large adjustments ensuring a successful ROI for clients.
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tax revenues, fraud, ibm, business analytics, spss solutions, tax cheating, roi
    
IBM
Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization
    
Ensighten
Published By: SAP     Published Date: Jul 17, 2012
Although IDC is expecting worldwide spending on business analytics software to be $33 billion in 2012, technology is only part of the story. The growing demand for faster response and deeper business insight is forcing companies to adopt a more pervasive approach to business intelligence (BI) that supports evidence-based decision making. Higher BI and analytics competency and pervasiveness are achieved when organizational culture, business processes, and technologies are designed and implemented with the goal of improving or automating all strategic, operational, and tactical decision making capabilities of all stakeholders. Access this paper to learn essential best practices for creating a solid BI and analytics strategy.
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sap, best practices, business intelligence, analytics strategy, technology, business technology
    
SAP
Published By: SAP     Published Date: Jul 17, 2012
There is growing evidence that more pervasive BI and analytics have a direct impact on competitiveness. Better decision making is more important when resources become restricted during a recession, so BI and analytics projects will still appeal to management. However, justifying large capital outlays for software will be challenging unless short-term benefits can be directly correlated with the investment. As more incremental projects are undertaken, it will be important to execute these projects within the long-term strategic plan of organization wide decision management. Read an active Q&A session with Dan Vesset, IDC Program Vice President of Business Analytics on building a successful enterprise BI strategy.
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business intelligence, analytics, management, business technology
    
SAP
Published By: IBM     Published Date: Jul 11, 2012
Software Asset Management associated costs have once again risen as a high priority for IT, and rightfully so. This paper offers information on technology that manages software assets cost efficiently, cost effectively in a low risk environment.
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software asset management, sam, software asset cost, cost effective, cost efficient, risk avoidance, managing software assets, substantial expense reduction
    
IBM
Published By: IBM     Published Date: Jul 11, 2012
This paper discusses the challenges of managing applications in highly dynamic IT environments such as public and private Clouds. Modern enterprise applications are engineered for agility and are frequently deployed over flexible IT infrastructures.
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modern applications, architectures, infrastructure, cloud, dynamic it, web traffic, scalability, reliability
    
IBM
Published By: SAS     Published Date: Jul 02, 2012
Insights from a webinar in the 2012 SMB Quarterly Webinar Series
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truecar, sas, research
    
SAS
Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers a strategic, three-tiered approach to create video content within budget. You will learn about the ideal business applications for video and how to create valuable video for less.
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online video, marketing, emerging video, digital, web analytics, video, knowledgevision
    
KnowledgeVision
Published By: KnowledgeVision     Published Date: Jun 29, 2012
Are you mining your database for gold? In KnowledgeVision's white paper, "The New Alchemy: 3 Tips to Turn PowerPoint into Content Gold", you'll learn how to make your slideshows viewable online, how to add video and audio to your slideshows, and how to make your presentations interactive and engaging.
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knowledgevision, online, digital, web analytics, video, online video, content, powerpoint
    
KnowledgeVision
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
Published By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
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web content, marketing, online marketing, digital marketing, opentext, web analytics
    
OpenText
Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
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facebook, marketing, social media, emerging marketing, digital media, web analytics
    
Facebook
Published By: 5000fish, Inc     Published Date: May 13, 2012
5000fish, Inc., a cutting-edge provider of Business Intelligence software, aims to guide organizations on how they can manage their spreadsheet usage by presenting the benefits and risks of managing their business analytics using only spreadsheets.
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5000fish, Inc
Published By: SAP     Published Date: May 11, 2012
Both business and IT leaders will learn: . Why midmarket organizations may have some requirements for BI and analytics programs . How to navigate the many options available, and the pros and cons of various deployment styles . Easy methods and techniques to get started with BI at midmarket organizations . Practical steps and best practices for midmarket BI programs
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midmarket, midmarket business intelligence, smb, small company, small business, medium sized company, medium sized business, intelligence trends
    
SAP
Published By: Oracle Corporation     Published Date: May 11, 2012
Download this whitepaper, Operational Analytics: Putting Analytics to Work in Operational Systems, for a better understanding of how to use analytics to improve your day-to-day business operations.
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oracle, analytics, operational, operations, operational systems, decision making, process, competition
    
Oracle Corporation
Published By: Oracle Corporation     Published Date: May 11, 2012
With more accurate sales forecasts and enhanced identification of potential problems and opportunities, Oracle Sales Analytics helps close business faster and increase overall sales revenue. Find out more today!
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sales analytics, sales forecasts, kpis, key performance indicators, data management
    
Oracle Corporation
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