market effect

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Published By: Bulldog Solutions     Published Date: May 20, 2013
The pressure on marketers is mounting. What's standing between you and your revenue goals? The Revenue Performance Methodlogy is framework that identifies, defines, and relates the core 15 competencies to your world, allowing you to begin making incremental and simultaneous improvement to your sales and marketing plan.
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balanced budget, marketing budget, revenue goals, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
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marketing budget, balanced budget, improving revenue, revenue goals, revenue impact, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: IBM     Published Date: Apr 04, 2013
Cabot Partners offers a glimpse into the market trends for SAP adoption in midsize businesses and imperatives for the supporting platform. A case is made for a simpler virtualized solution, designed for easy installation and operation and cost-effective scaling for growth.
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optimizing business value, midsized sap, landscapes, ibm powerlinux, scaling growth, virtualized solution
    
IBM
Published By: Business Software     Published Date: Apr 04, 2013
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
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various types of business transactions, cost effectiveness, business-software.com, revealed
    
Business Software
Published By: Business Software     Published Date: Apr 04, 2013
With the advent of a new globally-based economy, process manufacturers face significant challenges. Rapidly shifting markets, more empowered buyers, increasing regulation, commodity volatility, and margin pressures, and the effects of a credit crunch bring a “new normal” of constant volatility, variability, and variety to today’s landscape. In order to survive, process manufacturers need to become far more flexible, risk aware, and responsive to generate healthy revenues and profits. But above all else, they need to understand the importance of finding the right software application to drive maximum return on their investment. Business-Software.com profiles the leading process manufacturing software vendors in this white paper, download it now!
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top 15 process, manufacturing, software vendors revealed, business-software.com, rapidly shifting markets, increasing regulation commodity
    
Business Software
Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
People consume marketing messages at an alarming rate - almost 3,000 messages and ads per day. We also filter most of that. Read this whitepaper to learn how to find the right channels for your kick-ass marketing strategy and win.
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marketing strategy, channels, marketing channels, starr conspiracy, effective channel marketing
    
The Starr Conspiracy
Published By: Vocus     Published Date: Mar 13, 2013
Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero.
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vocus, content marketing, creating effective content, joe chernov, scott stratten, ann handley, adam singer
    
Vocus
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice
Published By: Silverpop     Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
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mobile email, mobile email marketing, digital marketing, email marketing strategy
    
Silverpop
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: Bronto     Published Date: Jan 03, 2013
While most marketers would agree that the more data we have, the better; it's important we focus on collecting the "right" data and using it sensibly to execute effective email, mobile, and social marketing campaigns.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: IBM     Published Date: Oct 23, 2012
Analytics is the key to understanding your Generation C customers-the "C" for connected-and marketing to their interests. Read on to understand customer behavior fuel interactive marketing.
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ibm, interactive marketing, customer behavior, consumer behavior, analyze, marketing effectiveness
    
IBM
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
Marketers accept that social media is now a fundamental part of brand building, but putting that theory into action is still a challenge as many struggle with how to use social engagement effectively. Social efforts do not represent a standalone solution and need the scale and consistency of paid and owned media.
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wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
Published By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
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email subscribers, email lists, email list management, email marketing, email targeting, email marketing performance
    
PulseConnect
Published By: SunGard     Published Date: Aug 13, 2012
A leader in performance management, marketing, and training, Frontline Focus required a new data solution to keep information flowing and secure. Any solution had to be resilient, highly available,completely scalable, and cost-effective.
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cloud, scalable, cost-effective, sunguard, virtual, cloud, iaas, capital, expenditures, security, recoverability, storage, data management, business technology, data center
    
SunGard
Published By: MicroStrategy     Published Date: Aug 12, 2012
Hear how Whole Foods Market is using Mobile Business Intelligence to balance both individual store effectiveness and regional uniqueness while promoting the efficiencies of "oneness."
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microstrategy, mobile, wholefoods, oneness
    
MicroStrategy
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants
    
IBM
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales
    
Kenshoo
Published By: VASCO     Published Date: Jul 12, 2012
In recognizing the evolution of the authentication market and the demand for more convenient, portable, and cost-effective methods of adding security to all online applications, VASCO has embarked on a mission to add authentication on any platform, at any time, for any application. Read more to find out how to transform multi-factor authentication from "something you have" to "something you already have."
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vasco, cloud computing, technology, saas applications, authentication, security, business technology
    
VASCO
Published By: IBM     Published Date: Jul 09, 2012
Technology trends are converging to create a perfect storm in the world of commerce-empowering customers while raising the bar for companies to meet new, more demanding customer expectations. Read this report to learn about solutions and services delivered by IBM and its Business Partners to help midsize companies market and sell more effectively.
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ibm, technology, software, customer, smb group research, storage, business technology
    
IBM
Published By: OpenText     Published Date: May 23, 2012
Download this report and learn how to: . Monitor, analyze and report on social media content . Manage brand effectiveness . Ensure brand consistency across social media and other marketing channels . Build an effective social compliance program
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brand equity, governance, social media, social compliance, brand consistency, brand effectiveness
    
OpenText
Published By: Oracle Corporation     Published Date: May 11, 2012
Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn about all of the key features and benefits of this dynamic solution.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers, data management
    
Oracle Corporation
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance
    
Zuberance
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