modern buyer

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Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
Tags : 
content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : 
oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
More than 2 million web pages are added every day, tens of thousands malicious. How do you keep up with the volume & increasing sophistication of web-based threats? Deploying modern web security solutions, such as Secure Web Gateways, can go some of the way to help. This white paper from BlueCoat acts as a buyer’s guide, designed to help you determine the key areas you should focus on during your search for the best Secure Web Gateway solution.
Tags : 
gateway, web, security
    
Blue Coat Systems
Published By: Blue Coat Systems     Published Date: Jun 26, 2013
More than 2 million web pages are added every day, tens of thousands malicious. How do you keep up with the volume & increasing sophistication of web-based threats? Deploying modern web security solutions, such as Secure Web Gateways, can go some of the way to help. This white paper from BlueCoat acts as a buyer’s guide, designed to help you determine the key areas you should focus on during your search for the best Secure Web Gateway solution.
Tags : 
secure web gateway, web-based threats, web, solution, technology, networking, business technology, data center
    
Blue Coat Systems
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