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Published By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
    
IBM
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media
    
Curalate
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: TAKE Supply Chain     Published Date: Mar 18, 2016
This Whitepaper describes the benefits and process of transition from a cost-based to a value-driven supply chain, why mid-market companies should make the move as quickly as possible, and functional areas that can help increase supply chain value and decrease wasteful spending.
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TAKE Supply Chain
Published By: TAKE Supply Chain     Published Date: Mar 18, 2016
This Whitepaper describes the benefits and process of transition from a cost-based to a value-driven supply chain, why mid-market companies should make the move as quickly as possible, and functional areas that can help increase supply chain value and decrease wasteful spending.
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TAKE Supply Chain
Published By: Oracle     Published Date: Mar 08, 2016
Ever since e-commerce became a significant part of consumer spending, retailers have worried about its impact on store traffic. While fears that e-commerce would mean the death of stores have been proven false, retailers continue to search for ways to engage with customers via both digital and physical channels. One of the most valuable options available to retailers is a click and collect program, allowing shoppers who purchase an item online or via mobile device the option to retrieve their purchase at a brick-and-mortar store. Additional elements typically included in a click and collect experience include the option to return items that were purchased online to a physical store, or to pay for items in the store and have them shipped to a residence.
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Oracle
Published By: Clicktale     Published Date: Feb 25, 2016
Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
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marketing, business development, website development, sales, business practices
    
Clicktale
Published By: Dun & Bradstreet     Published Date: Feb 03, 2016
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
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Dun & Bradstreet
Published By: Bronto     Published Date: Dec 03, 2015
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!
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bronto, e-commerce, customer lifecycle
    
Bronto
Published By: Workforce Software     Published Date: Dec 02, 2015
Moving beyond an administrative mindset and optimising the flow of people behind the processes can bring about significant cost savings, as well as open new doors for revenue creation. As organisations look to prioritise IT spending, workforce management should be seen as a strategic imperative, for a number of compelling reasons.
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workforce management, scheduling, administration, cost savings, workforce management strategy
    
Workforce Software
Published By: WFS Australia     Published Date: Dec 02, 2015
Moving beyond an administrative mindset and optimising the flow of people behind the processes can bring about significant cost savings, as well as open new doors for revenue creation. As organisations look to prioritise IT spending, workforce management should be seen as a strategic imperative, for a number of compelling reasons.
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workforce management, scheduling, administration, cost savings, workforce management strategy
    
WFS Australia
Published By: Cisco     Published Date: Nov 18, 2015
Smart technologies are a force multiplier for public safety agencies, allowing them to serve growing populations even as public spending remains constrained. The Internet of Everything (IoE) provides the connective tissue in this evolving operational environment — not only bringing together objects embedded with electronics, software and sensors, but making them work together in the service of better policing. The IoE makes it possible to collect data and share it via the cloud, uniting disparate jurisdictions, agencies and ranks of command in positive ways. These smart and connected technologies promote collaboration and transparency among public safety agencies, revolutionizing how police, fire, courts and corrections do some of the nation’s most important work.
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public safety, data, cloud, communication, ioe, networking, it management
    
Cisco
Published By: American Technology Services     Published Date: Nov 17, 2015
Download this whitepaper and learn the top tech projects that organizations could implement before year’s end or to help plan for next year’s budget.
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fourth quarter, year-end budgets, budgets, technology budget, extra funds, tech projects, annual budgets, it management
    
American Technology Services
Published By: Unitrends     Published Date: Oct 30, 2015
Usability—much less beauty—was never a priority for backup and recovery software. All that mattered was that large and complex applications, usually diverse independent applications from multiple vendors, worked. As a result, IT staff spent countless hours slogging through poorly designed systems. But it doesn't have to be like this.
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unitrends, backup software, recovery software, it staff solutions, it solutions, usability, it management, knowledge management
    
Unitrends
Published By: Allscripts     Published Date: Oct 14, 2015
Download this white paper to learn how small practices can earn Chronic Care Management revenue while providing the complex patient better care, the clinician knowing that they are providing higher quality care, and CMS reducing its overall costs and rewarding the practice financially.
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chronic care management, small practices, complex patients, clinicians, high quality care, cms, healthcare spending
    
Allscripts
Published By: Allscripts     Published Date: Oct 14, 2015
Download this Chronic Care Management Infographic to see the current state of patients with chronic conditions, the healthcare they are receiving, and healthcare spending.
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chronic care management, chronic conditions, healthcare spending, comprehensive primary care initiative, cpci
    
Allscripts
Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation, knowledge management, data management
    
Meltwater
Published By: Concur Technologies     Published Date: Oct 09, 2015
The short answer is, closer than you might think. This report investigates business pressures and capabilities leading to "write itself" expense reporting. Discover how far along your business is to effortless expense reporting, and learn the key steps your organization can take to get there.
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t&e, expense report, concur, reduce spending
    
Concur Technologies
Published By: Concur Technologies     Published Date: Oct 08, 2015
This report examines the strategic actions being taken by companies to enable the expense report that writes itself. It covers what is being done and how it affects the overall ability of companies to create the effortless expense report.
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t&e, expense report, concur, reduce spending
    
Concur Technologies
Published By: IBM     Published Date: Oct 02, 2015
TechWell, IBM, uTest, and Keynote partnered on a powerful new survey that explores where today’s testers are spending their time, what obstacles they most often encounter, and where they think their attention should be focused.
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testing, ibm, release cycles, testing services, applications, development, web-based applications, mobile applications
    
IBM
Published By: Concur Technologies     Published Date: Oct 01, 2015
Read how Columbia College, with the help of Concur, put good internal controls over their travel and expenses, and implemented policies to help reduce spending.
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t&e expenditures, internal controls, implement policies, reduce spending
    
Concur Technologies
Published By: Oracle     Published Date: Sep 21, 2015
Oracle is helping our customers achieve procurement excellence by delivering modern cloud-based solutions as part of our Oracle ERP cloud.
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oracle, social, insight, procurement, automation, finance
    
Oracle
Published By: Oracle     Published Date: Sep 09, 2015
Oracle has identified five key characteristics of modern cloud-based procurement systems that enable procurement and AP to collaborate more effectively, work more efficiently, and reduce the cost of operations.
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cloud computing, procurement, cloud solutions, oracle
    
Oracle
Published By: EvolveIP     Published Date: Sep 09, 2015
When considering any new financial undertaking, you need to conduct a comparison between what you are already spending and what you will spend. In most financial comparisons, you can look at previous patterns to predict future costs or options.
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networking, it management, knowledge management, data management, business technology
    
EvolveIP
Published By: BlueData     Published Date: Aug 19, 2015
Over the past few years, “Big Data” has evolved from an interesting technology topic into a source of major competitive advantage, in which IDG conducted a survey and found out that 60% of enterprises are planning on spending an average of $8 million on Big Data initiatives. However, somewhere between intention/investment and executive/production, Big Data initiatives are falling into a gap. Download this white paper to find out how to change the equation on Big Data spending and learn what the successful companies are doing in order to achieve a success from your Big Data applications.
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bigdata, hadoop, big data spending, big data projects, it commitments, data management, data center
    
BlueData
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