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Published By: Rackspace     Published Date: Jan 15, 2015
This white paper aims to help businesses address these fundamental questions, based on a Total Cost of Ownership (TCO) modeling methodology built from Rackspace’s extensive experience working with IT organizations of all sizes, in order to make an informed ROI assessment.
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rackspace, outsource, tco, it spending, infrastructure outsource
    
Rackspace
Published By: Dell Cloud Marketplace     Published Date: Jan 07, 2015
CIOs and other senior IT leaders have a growing responsibility to ensure that the right steps for cost savings and optimization are understood and applied. This report focuses on the clear and practical steps you can take to optimize cloud spend and get the most value for your dollar.
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dell, iaas, cloud computing, cloud services, cloud budget, cloud spending, it budget
    
Dell Cloud Marketplace
Published By: Internap     Published Date: Dec 02, 2014
As organizations aim to increase business agility and streamline costs, demand for public cloud services continues to grow exponentially, with Gartner predicting it will become the majority of new IT spending by 2016. This evolving application ecosystem with its intensive performance demands is placing new pressures on traditional public cloud services. Amid this shift, Internap surveyed nearly 250 Internet infrastructure decision makers to gain insight into cloud adoption, requirements and challenges – including the differences in feedback between the cloud-wise, those using cloud services, and the cloud-wary, those with no near-term plans to use cloud services. The details of these findings are reflected in this Cloud Landscape Report.
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internap, cloud landscape, application ecosystem, cloud adoption, cloud, internet infrastructure, it management, data center
    
Internap
Published By: HP     Published Date: Oct 01, 2014
Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. At the time this definition was published, “cloud” was already part of industry parlance, and was beginning to take root in the general lexicon. Additionally, global business spending for infrastructure and services related to the cloud had topped $78 billion. This year, enterprise spending on the cloud will reach an estimated $174 billion, and is expected to climb to $235 billion by 2017.2 Inevitably, as both business IT and consumer mindsets evolve toward the cloud in coming years, we will continue to witness dramatic growth in IT products in some areas, and significant reductions in other areas—resulting in a reshaping of the industry as a whole.
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cloud, computing, on-demand, management, interaction, network, access, configurable
    
HP
Published By: ReadyTalk     Published Date: Sep 24, 2014
Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants. The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.
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spending, calculator, roi, webinar, suggestions, qualified, marketing, professionals
    
ReadyTalk
Published By: Brightcove     Published Date: Sep 17, 2014
Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.
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digital video, video content, digital video trends
    
Brightcove
Published By: Knightsbridge     Published Date: Sep 09, 2014
A healthy and vital team is a goal worth striving for. There may be conflict, but if it ever gets personal, team members catch themselves, apologize, and go back to talking about the issues. People have more productive conflict because they have the trust to engage directly with one another. They have more opportunity to develop their skills and get things done, because they’re spending less time and energy dealing with office politics. Download this ebook to learn how to diagnose your team's toxic problems and how to fix them.
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knightsbridge, team effectiveness, virtual teams, work teams, business teams
    
Knightsbridge
Published By: Mobify     Published Date: Jul 22, 2014
This Black Friday, 50% of traffic will be from mobile. Are you ready? This guide will give you actionable advice on how to capture your share of this year’s holiday spending spree. This guide gives you actionable advice to make the most out of the remaining time before Black Friday 2014 to optimize for higher conversions.
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black friday, mobile commerce, mcommerce, ecommerce, mobile shopping, m-commerce, e-commerce, retail
    
Mobify
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Turn     Published Date: Jun 17, 2014
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights
    
Turn
Published By: Alert Logic     Published Date: Jun 12, 2014
While e-commerce remains a relatively small percentage of overall retail spending (rates vary by country, but are generally in the 5–10% range), it continues to grow. The ongoing growth of e-commerce suggests that one of the initial objections to online shopping—concerns about whether consumer personal information would be secure—has been largely overcome. Standards like PCI, and payment services like PayPal, along with a general increase in security awareness, have gone a long way to change the perception of online shopping. Learn more about Information Security in the E-commerce Sector.
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cloud security, cloud e-commerce, cloud pci, e-commerce security, compliance, it management
    
Alert Logic
Published By: Business Advisory Board     Published Date: Jun 12, 2014
Download your FREE Small Business Project Management Software Buying Guide from Business Advisory Board and learn about the different types of project management software out there and how to choose the right product for your business.
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business advisory board, business advice, buyer recommendation, project management, project management software, software vendors, software recommendation, it spending
    
Business Advisory Board
Published By: Plex Systems     Published Date: Jun 06, 2014
Cloud-based systems reduce the effort needed for ongoing support, cloud users are able to devote a higher percentage of their IT spending to new initiatives. The cost savings, combined with strategic benefits in speed, scalability, and agility, argue in favor of organizations moving aggressively to the cloud.
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plex systems, erp, cloud, production, manufacturing, economic benefits, data center
    
Plex Systems
Published By: DocuSign     Published Date: May 29, 2014
2014 sales success will be dictated by increasing efficiency and effectiveness of our sales teams. And important to note is how reps are currently spending time. We see that closing, processing and fulfilling orders takes about 50% of the time to get to yes in the first place. Read this whitepaper and explore advances in CRM 2.0 technology to optimize this aspect of selling.
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docusign, cso, sales success, crm technology, esignatures
    
DocuSign
Published By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
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mediamobz, product launch, online video marketing, customer experience, customer engagement, interactive marketing, emarketing, mobile devices
    
MEDIAmobz
Published By: Gleanster Research     Published Date: May 08, 2014
This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.
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gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
Gleanster Research
Published By: Turn     Published Date: May 06, 2014
Our TAII report also dives deep into industry verticals and media channels, providing valuable data and insights to help marketers win in challenging and fast-evolving spaces.
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turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights
    
Turn
Published By: McAfee     Published Date: Apr 25, 2014
You spoke and we listened. Today’s advanced malware threats have you spending a lot of resources fighting an uphill battle. The answer is McAfee Advanced Threat Defense—so you can find, freeze, and fix threats.
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advanced malware, maware threats, malware problems, malware attacks - rootkits, phishing, zero-access, trojans, apts
    
McAfee
Published By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
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mediamobz, marketing, product launch, promotion, mobile marketing, video, advertising, ad spending
    
MEDIAmobz
Published By: Windstream     Published Date: Apr 03, 2014
Done correctly, organizations should gain several advantages from server virtualization and cloud computing that will improve their overall ROI: less CAPEX spending, greater flexibility and scalability, more security options and overall savings.
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windstream, convergence, mobility, unified communications, mobile enterprise, private clouds, hybrid cloud
    
Windstream
Published By: NAVEX Global     Published Date: Mar 04, 2014
NAVEX Global commissioned an independent third party study of over 300 Ethics and Compliance senior level decision makers in compliance, HR, legal and risk roles across multiple industries, to understand how they are allocating their budgets and which activities are contributing to their program success. Download this spending research report to benchmark your program and use these key lessons from your peers to boost your ethics and compliance programs' effectiveness.
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navex global, ethics and compliance, compliance function, organizational imperative, corporate management, compliance implementation, effective compliance, budget driver
    
NAVEX Global
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
    
Adobe
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting
Published By: Kaspersky Lab     Published Date: Feb 18, 2014
Kaspersky Lab has created an eBook to help you calculate the true cost of protecting your business infrastructure, intelligence, and reputation. Download "IT Security by the Numbers: Calculating the Total Cost of Protection" to learn more.
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kaspersky, it security, cost of production, total cost, hidden costs, cloud computing, mobile devices, web applications
    
Kaspersky Lab
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