strategy guide

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Published By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
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Seismic
Published By: Sage     Published Date: Apr 19, 2019
The way we work has completely transformed. New technology is changing how, where and when we work. In this new landscape, businesses are facing challenges specific to growth, talent acquisition and productivity. Employers need to embrace new technology to get ahead in this new world of work, and put people at the heart of their strategy. However, HR and People leaders are in fierce competition for the all-important slice of budget, which makes it vital to build the strongest business case for technology investment. This guide is intended to help HR and People leaders like you get the financial support you need. You’ll get practical, effective tips on: • Understanding and explaining the true benefits of investing in a new HR system and the likely return on investment. • Positioning HR as a driver of change throughout your business. • Ensuring your HR vision aligns with the business strategy. • Getting management and key stakeholders to buy in. • Building the strongest business case pos
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Sage
Published By: Simba by Magnitude     Published Date: Mar 25, 2019
Software providers say that connecting applications to data sources, having adequate resources to do so, applying an effective maintenance strategy and addressing scalability are top-of-mind challenges. This eBook from the connectivity experts with 100s of person-years of data adapter experience is your how-to guide on the journey toward addressing these challenges to accelerate adoption of your application.
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Simba by Magnitude
Published By: Mimecast     Published Date: Mar 19, 2019
An Executive Strategy Guide Brought To You By The Cyber Resilience Think Tank Big budget or not, CISOs must make threat intelligence a priority and learn how to focus on only the data that matters—data that will help mitigate future risks. Though the technical definition of threat intelligence may change depending on who you ask, one factor remains constant: If threat intelligence isn’t part of your cyber resilience strategy in some capacity, you have a massive gap on your hands. And you may be blindsided by a phishing attack, malware incident or worse. Read this Cyber Resilience Think Tank executive strategy guide to develop a plan to architect a threat intelligence program in your organization.
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Mimecast
Published By: Cool Effect     Published Date: Mar 05, 2019
Universities around the world are realizing the importance of sustainable practices and are working towards shrinking their carbon footprint by focusing on renewable energy resources, clean technology, and carbon offsets. This guide will provide complimentary information on carbon credits along with case studies where universities have incorporated them into their sustainability strategy. Also included: tips for identifying high-quality credits and avoiding low-quality credits that do not reduce carbon emissions. Read this guide to learn more about what carbon credits are and how to navigate the process of measuring, assessing, and obtaining carbon credits.
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carbon offsets, carbon credits, carbon footprint, carbon neutral, carbon emissions, carbon management, tonnes, climate neutral, reduce emissions, greenhouse gas, climate impact, sustainability, corporate responsibility, environmental responsibility, clean technology, renewable energy, voluntary credits, university, higher education, college
    
Cool Effect
Published By: CloudHealth by VMware     Published Date: Feb 26, 2019
Chances are, your organization is already on a path to a hybrid cloud architecture. But as an IT leader, can you confidently state that you have a clear and defined hybrid cloud strategy? With teams running in many different directions and little consensus on what hybrid cloud means, you may not know where to begin. This white paper will help you get started. It will guide you through the benefits and challenges of a hybrid cloud architecture and help you develop your hybrid cloud strategy, including: -The components of an effective hybrid cloud strategy -Selecting and managing cloud vendors -The people and skills you will need to accomplish your vision -Demonstrating sufficient ROI on your IT spend Download this free white paper today and get started building a world-class hybrid cloud strategy.
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CloudHealth by VMware
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Sage People     Published Date: Jan 31, 2019
The way we work has completely transformed. New technology is changing how, where and when we work. In this new landscape, businesses face challenges around growth, talent acquisition and productivity. Employers need to embrace new technology to get ahead in this new world of work, and put people at the heart of their strategy. However, HR and People leaders are in fierce competition for that all-important slice of budget and that makes building the strongest business case for technology investment vital. This guide is designed to help HR and People leaders like you get the financial support you need. You’ll get practical, effective tips on: • Understanding and explaining the true benefits of investing in a new HR system and likely return on investment • Positioning HR as a leader of change throughout your business • Ensuring your HR vision fits in with the business strategy • Getting management and key stakeholder buy-in • Building the strongest business case and the most powerful el
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Sage People
Published By: Cielo     Published Date: Jan 30, 2019
For healthcare organizations, talent shortages mean lost revenue from having to cancel procedures and turn away patients. And with the aging population and increased competition for great healthcare talent, organizations like yours need a new, flexible workforce solution. That solution is Total Talent Acquisition (TTA). TTA can break down hiring silos by unifying your organization’s efforts in acquiring all types of workers, whether they’re full-time staff, consultants, freelance contractors, temporary staff or project-based workers. It can rein in costs, help assess your current and future talent needs, and create a better experience for candidates and, most importantly, patients. We created this guide to help you learn more about Total Talent and to assess how your organization can benefit from it. Download it to learn: ? What is Total Talent Acquisition ? How TTA creates a competitive advantage in the healthcare industry ? The positive impacts this model can have on healthcare organ
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Cielo
Published By: Progress     Published Date: Jan 22, 2019
"With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personalization Checklist. As you implement your personalization strategy, it will help guide you, ensuring you have all the answers and tools to succeed. "
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Progress
Published By: Group M_IBM Q119     Published Date: Jan 18, 2019
Since data encryption is a core piece of any security strategy, start by talking with your CIO. This guide is designed to help you determine the right questions to ask your CIO to become better informed about your bank’s cybersecurity position.
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Group M_IBM Q119
Published By: HotSchedules     Published Date: Jan 17, 2019
What could you be saving by implementing a learning management system? This guide will show you the provable return on investment in an eLearning strategy; how an LMS can help your business lower print costs, reduce employee turnover, positively impact sales, and much more. Whether you’re exploring the marketplace or building out your business case for online learning, this guide has the information you want. As you prepare to move to a new LMS consider Clarifi Talent Development, the learning and performance management system designed for today’s workforce. It is the choice for leading brands like Brinker, Newk’s and Subway.
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HotSchedules
Published By: Okta APAC     Published Date: Dec 19, 2018
Okta was recognized as a strong performer in Zero Trust Security. Analyst firm Forrester Research has named Okta a Strong Performer in its report, The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Providers, Q4 2018. The research ranks Okta with the highest possible score in the evaluation criteria “people/workforce security,” “ZTX vision and strategy” and “market approach.” According to Forrester, “Zero Trust is going mainstream. The entire security industry is talking about Zero Trust, and numerous vendors have embraced it and now use it to market and position their capabilities as well as guide their future road maps; the time to formalize the evaluation criteria for vendors in this space is now. The Forrester Wave helps security professionals identify which vendors have internalized and most closely align to Forrester’s Zero Trust eXtended (ZTE) framework. This evaluation also shows how each vendor’s portfolio maps and delivers on specific components of the ZTX framework
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Okta APAC
Published By: Group M_IBM Q418     Published Date: Nov 13, 2018
Since data encryption is a core piece of any security strategy, start by talking with your CIO. This guide is designed to help you determine the right questions to ask your CIO to become better informed about your bank’s cybersecurity position.
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Group M_IBM Q418
Published By: Zerto     Published Date: Oct 08, 2018
"Confused about RTOs and RPOs? Fuzzy about failover and failback? Wondering about the advantages of continuous replication over snapshots? Well, you’re in the right place. The Disaster Recovery 101 eBook will help you learn about DR from the ground up and assist you in making informed decisions when implementing your DR strategy, enabling you to build a resilient IT infrastructure. This 101 guide will educate you on topics like: How to evaluate replication technologies Measuring the cost of downtime How to test your Disaster Recovery plan Reasons why backup isn’t Disaster Recovery Tips for leveraging the cloud Mitigating IT threats like ransomware Get your business prepared for any interruption, download the Disaster Recovery 101 eBook now!"
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disaster recovery, dr strategy, ransomware
    
Zerto
Published By: Zerto     Published Date: Oct 08, 2018
"With so many organizations looking to find ways to embrace the public cloud without compromising the security of their data and applications, a hybrid cloud strategy is rapidly becoming the preferred method of efficiently delivering IT services. This guide aims to provide you with an understanding of the driving factors behind why the cloud is being adopted en-masse, as well as advice on how to begin building your own cloud strategy. Topics discussed include: Why Cloud? Getting There Safely IT Resilience in the Hybrid Cloud The Power of Microsoft Azure and Zerto You’ll find out how, by embracing the cloud, organizations can achieve true IT Resilience – the ability to withstand any disruption, confidently embrace change and focus on business. Download the guide today to begin your journey to the cloud!"
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hybrid, it resilience, cloud strategy
    
Zerto
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Today’s workforce has become more dynamic than ever. Is your performance management strategy caught up to the times? Traditional performance management strategies often alienate employees, inhibit growth, occur too infrequently, and produce a nightmare of paperwork. Check out these five simple talent management trends that can help you streamline your performance initiatives: • Reduce or eliminate documentation • Focus more on coaching and development • Move toward guidance vs. guidelines Download 5 Easily Adoptable Trends in Performance Management and learn how to enable managers to create an honest, open, and free-flowing approach to performance management. Get higher engagement and greater productivity from your employees by following these trends. "
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Cornerstone OnDemand
Published By: Entrust Datacard     Published Date: Sep 14, 2018
With more and more dependency on mobile and cloud, digital enablement is key to business success. Now IT has an increased impact on how to drive strategy and implementation to reach business goals. But the reality of distributed applications and connected devices has introduced new security challenges. To secure information and provide users seamless access to data, you need to reevaluate your approach to authentication. You need a modern authentication solution that is agile and secure, enabling your digital transformation. This buyer's guide will help you determine whether a cloud-based multi-factor authentication solution is right for your organization and details the top features to look for in an authentication solution to securely enable your digital transformation. Download the Cloud-Based Authentication Buyer’s Guide — to learn more.
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authentication, knowledge-based authentication (kba), multifactor authentication, out-of-band authentication, two-factor authentication, identity as a service (idaas), enterprise mobility
    
Entrust Datacard
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: NAVEX Global     Published Date: Jul 31, 2018
Learn everything you need to know about creating an engaging training programme—from defining your strategy to measuring effectiveness—in our comprehensive guide. What you'll learn: How to prevent misconduct through training How to create an engaging training programme - from defining strategy to measuring effectiveness How to develop the foundation of an ethical culture Tips, advice and examples to help organisations develop cost-effective, high-value and successful ethics and compliance training programmes How to mitigate risk and promote adherence to compliance objectives How to improve employee engagement and trust and strengthen alignment around a set of core values
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NAVEX Global
Published By: KPMG     Published Date: Jul 24, 2018
In a fast-changing marketplace, customers expect a seamless experience across every channel. To compete successfully and win their custom, you need to become a customer-centric, connected enterprise. Read this guide to find out: • why it pays to be a connected enterprise • eight connected capabilities your business needs to develop • five key steps to developing your strategy • ‘what good looks like’ – for your customers and your organisation. Get the guide
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KPMG
Published By: Microsoft     Published Date: Jul 20, 2018
Each organization has a unique journey to the cloud based on its own starting point, its history, its culture, and its goals. This document is designed to meet you wherever you are on that journey and help you build or reinforce a solid foundation around cloud application development and operations, service management, and governance. At Microsoft, we have been on our own journey for the past decade, and over the past years we have learned important lessons by developing our own internal and customer-facing systems. At the same time, we've been fortunate to share the experiences of thousands of customers on their own journeys. This document is designed to share those experiences and distill them into proactive guidance. You do not need to follow these recommendations to the letter, but you ignore them at your peril. Our experience has shown that a careful approach to these topics will speed you along on your organization’s journey and avoid well understood pitfalls. For the past severa
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Microsoft
Published By: Genesys     Published Date: Jul 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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Genesys
Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com
Published By: Genesys     Published Date: Jun 13, 2018
When building artificial intelligence (AI) into your business strategy, it’s easy to become distracted by all the new technologies on the market—each one promising a better customer experience. Make decisions based on facts, not misconceptions. When you evaluate AI technologies, consider these facts: • Bots working with human agents enables a seamless customer journey • Automated self-service costs as little as 20 cents per interaction • A single platform makes it easier to deliver personalized, proactive and predictive experiences See how AI connects customer conversations in this new analyst guide, 2017 ContactBabel Inner Circle Guide to Self-Services.
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artificial intelligence, customer experience, customer journey, self-servic e, personalization
    
Genesys
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