strategy guide

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Published By: Skyword     Published Date: Nov 14, 2014
What good is content strategy without the creative talent to execute it? Don’t be fooled into thinking pieces will fall into place in content strategy; in order for you to see the results you want, you must invest in high-quality talent to help move your storytelling forward. This eBook will focus on finding the right content creators to help power your content marketing machine. Broken into three sections, you’ll learn how we recruited contributors for The Content Standard, defined two types of writers you can partner with, and how to on-board that team for a shared mission. Learn how to effectively recruit subject matter experts and influencers to drive digital content creation.
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Skyword     Published Date: Nov 14, 2014
Eventually, you’ll want to move your content strategy past awareness-driven content creation and start converting leads. To show meaningful content ROI, you must have a framework in place to create a diverse array of custom content, and this free eBook will give you the tools and strategy to get started. Download it today!
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content strategy, content marketing, b2c content, b2b content, content marketing platform, content marketing agency, brand content, branded content, branded content marketing, content marketing strategy, content marketing guide, content marketing plan, contentn strategy guide, content marketing strategies, content marketing services, content marketing software, content marketing platform, content marketing solution, original content, web content marketing
    
Skyword
Published By: Gthreecom     Published Date: Nov 06, 2014
While 90% of consumers use mobile devices for pre-shopping activities, up to 84% use smartphones to help them shop in the store. It’s time to get personal with today’s mobile shoppers. Download this E-book, titled: The Retailer’s Mobile Strategy Guide, to learn the steps engage, convert and retain customers more efficiently.
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Gthreecom
Published By: Intralinks     Published Date: Oct 30, 2014
Are you struggling with finding an enterprise collaboration solution that’s both easy to use and secure enough for your organization to share information outside the firewall? With the infiltration of consumer devices and applications into the enterprise, it’s even more difficult to control access to confidential data while enabling employees to get work done. This 16-page Buyers Guide to Enterprise Collaboration addresses the three key drivers of the selection process: Risk management strategy Accelerating business productivity Improving IT efficiency Even if you are already in an RFP process, or just starting to figure out your requirements, this Buyers’ Guide provides insight into the factors you should be considering, keepi
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enterprise collaboration, firewall, risk management strategy, business productivity, it efficiency
    
Intralinks
Published By: AdRoll     Published Date: Oct 29, 2014
In this guide, we’ll help you set up the most successful retargeting campaigns during the critical holiday time of year.
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retargeting campaigns, consumer behavior, desktop retargeting, mobile retargeting, roi, consumer targeting
    
AdRoll
Published By: ForgeRock     Published Date: Oct 24, 2014
Identity is a fundamental requirement to digital growth. Businesses and organizations cannot properly take advantage of mobile, cloud, or Internet of Things (IoT) technologies without a scalable and repeatable identity strategy. Without it, they have no way to identify and engage with their customers in a meaningful way — whether it be through a laptop, mobile phone, tablet, connected car, healthcare wearable, connected home device or the next great connected innovation. This guide is designed to help you understand the essentials of customer-focused identity and how it helps you engage with your customers.
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revenue generator, digital growth, identity management, customer-focused, it management
    
ForgeRock
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy, networking
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, it’s crucial to understand your target audience and the types of content they want to consume. Whether you’ve been creating content for years or are just getting started, it’s important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide
    
Oracle
Published By: Enterprise Mobile     Published Date: Jul 14, 2014
Mobile devices are small—many of them fit right into the palm of the hand—so why is handling a successful mobile infrastructure such a big hassle? The right provider can help with everything from planning and strategy to ongoing support and analytics. But how do you find the right provider? Our Mobility Services RFP template will guide you through the process.
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managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile management, device management, rfp
    
Enterprise Mobile
Published By: Oracle     Published Date: Apr 22, 2014
A detailed explanation of the benefits of using social recruiting and a guide to creating an effective strategy.
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social recruitment, media, social media marketing, social technology, social reach, social vendors
    
Oracle
Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing
    
Marketo
Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, business technology
    
Marketo
Published By: Oracle     Published Date: Nov 13, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
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zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation, consolidation, optimization, transformation, customer culture, consumer preferences
    
Oracle
Published By: Oracle     Published Date: Nov 01, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
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zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation, consolidation, optimization, transformation, customer culture, consumer preferences
    
Oracle
Published By: HP-Intel®     Published Date: Jul 22, 2013
Strategy guide to Business Protection for Hospitals
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hp business protection, business protection, hp converged infrastructure, off-site disaster recovery
    
HP-Intel®
Published By: HP-Intel®     Published Date: Jul 22, 2013
When it comes to IT risk, most people think in terms of disaster recovery and protecting critical patient data in the event of a natural disaster like a hurricane or an earthquake.
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strategy guide, disaster recovery, healthcare, hp healthcare, off-site disaster recovery
    
HP-Intel®
Published By: Percussion     Published Date: Jun 11, 2013
Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.
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cms, cms best practices, cms software, content marketing, content marketing platform, digital content management, content marketing platform, wcms, wcms software, web based cms, website cms
    
Percussion
Published By: Good Technology Corporation     Published Date: Apr 29, 2013
Mobile apps are the ultimate corporate dilemma: They turbo-charge productivity—but also bring security risks. You need a mobile app security strategy to navigate the challenge. Read this guide to learn the top 10 must-haves as you build yours.
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mobile applications, mobile security, mobile application management, mobile app security, secure mobile application, enterprise mobile applications
    
Good Technology Corporation
Published By: Conductor     Published Date: Apr 09, 2013
Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, competitor analysis, performance
    
Conductor
Published By: Conductor     Published Date: Apr 09, 2013
It’s no secret that natural search is now one of the most promising customer acquisition channels for organizations. Yet, it's often hard to develop a strategy from scratch. In this how-to guide, we'll walk you through every step of the process to getting your SEO program set up, including: •Making the case for natural search •Getting buy-in from managers •Starting to measure ROI from SEO Download this how-to guide to build a successful strategy, whether you're starting from scratch or have had a program in place for years.
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how to, seo, seo software, automation, optimization, search engine optimization, natural search, organic search, budget, roi
    
Conductor
Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: Feb 19, 2013
Learn how healthcare providers are reducing their need for storage capacity through thin provisioning and reducing administration time by up to 90% by using autonomic management to simplify, automate and expedite storage management and maintenance.
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strategy cost effective, storage for healthcare, hp intel, it systems, storage maintenance, it management, data management, business technology, data center
    
Sponsored by HP and Intel® Xeon® processors
Published By: Sponsored by HP and Intel® Xeon® processors     Published Date: Feb 19, 2013
Learn how government and educational institutions are reducing their need for upfront storage capacity and making more efficient use of resources by eliminating stranded storage capacity using autonomic management and more.
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strategy guide, public institutions, hp intel, it management, data management, business technology, data center
    
Sponsored by HP and Intel® Xeon® processors
Published By: HP and Intel® Xeon® processors     Published Date: Feb 12, 2013
Public institutions—particularly government and higher education—need cost-efficient, flexible computing and storage solutions just as much if not more than corporations do. The time for virtualization is now.
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virtualization, network, storage, cloud computing, it infrastructure
    
HP and Intel® Xeon® processors
Published By: HP and Intel® Xeon® processors     Published Date: Feb 12, 2013
Control costs while improving patient care, as well as meet expanding regulatory requirements. This whitepaper discusses virtualized storage solutions for the current generation of Healthcare professionals
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virtualization, healthcare, storage, network, pacs, compliance, regulations, security
    
HP and Intel® Xeon® processors
Published By: HP and Intel® Xeon® processors     Published Date: Dec 20, 2012
Learn more about HP Business Protection, which includes components that improve reliability, disaster recovery and overall systems management, help physician practices manage IT risk, improve services and protect their business.
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strategy guide, business protection, physician practices, healthcare
    
HP and Intel® Xeon® processors
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