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Published By: Adobe     Published Date: Aug 04, 2015
This paper discusses the features of Digital Publishing Suite that enable these and other companies to drive sales impact through tablets.
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digital marketing, sales, sales enablement apps, mobile sales enablement, crm, digital publishing, mobility, mobile devices
    
Adobe
Published By: Localytics     Published Date: Apr 16, 2013
In this eBook you will learn about the right way to engage users with mobile app marketing with the best practices of in-app messages.
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in-app messaging, appstore, mobile apps, mobile experience, user experience, mobile application marketing, mobile application strategy
    
Localytics
Published By: MobileIron     Published Date: Apr 11, 2018
MobileIron unified endpoint management (UEM) enables your employees to enjoy seamless access to business apps and data through secure mobile devices, desktops, and cloud services while still maintaining complete control over their privacy. Harness the power of secure modern devices, apps and cloud services to enable business innovation. With one app, enterprises can protect company data by detecting and remediating known and zero-day threats on the mobile device, and no need for users to take any action.
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byod, strategy, endpoint, management, uem, business, applications, data, mobile, device
    
MobileIron
Published By: Akamai Technologies     Published Date: May 24, 2017
Apps sind auf dem Vormarsch: Bei der Nutzung mobiler Geräte entfallen 85 % der Zeit auf Apps. Der App-Markt ist jedoch extrem umkämpft und 20 % der heruntergeladenen Apps werden nur ein einziges Mal geöffnet. Wie können Sie Ihre App von der massenhaften Konkurrenz abheben? Der Schlüssel zum Erfolg ist die Performance. Laden Sie diese Infografik herunter. Darin erfahren Sie, worauf es ankommt, um sich in den komplexen App-Umgebungen behaupten zu können, und wie Sie Nutzer mit schnellen, interaktiven Apps überzeugen.
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Akamai Technologies
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: CA Technologies     Published Date: Aug 24, 2017
The existence of smartphones and tablets able to run lightweight apps has created a quantum leap in the potential of mobile devices in the workplace. Apps present enterprises with clear benefits in terms of maximizing employee connectivity, availability, flexibility and productivity.
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CA Technologies
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
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mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: HP AppPulse Mobile     Published Date: Jun 05, 2015
With this Dimensional Research report, discover how mobile monitoring software can help you better understand users and their experience with your mobile application. Users reach for mobile devices many times every day, specifically to use mobile apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a mobile app is installed, that app is judged for its speed, responsiveness and stability, which define the user experience and overall satisfaction.
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mobile, applications, customer satisfaction
    
HP AppPulse Mobile
Published By: Localytics     Published Date: Mar 25, 2013
This best practice guide provides specific recommendations for retailers who want to leverage native apps for m-commerce to grow mobile revenues and build loyalty.
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m-commerce, apps, mobile commerce, mobile apps, m-commerce strategy, localytics
    
Localytics
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy, content management
    
Adobe
Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, it management
    
Okta
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion, social networking, digital marketing, launching apps, mobile technology, customer engagement
    
Adobe
Published By: Okta     Published Date: Jul 01, 2015
Gartner has named Okta as the only leader in its 2015 Identity & Access Management as a Service (IDaaS) Magic Quadrant. Access your complimentary Gartner report today.
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mobile, apps, mobile apps, s&r, fraud, okta
    
Okta
Published By: HP - Enterprise     Published Date: Jun 05, 2013
When asked how important technology is to driving innovation in their organizations, 100 percent of CEOs indicated it was important, with 80 percent pointing out that it’s very important, according to HP sponsored research. Even CIOs agree with their CEOs. According to the same research, when asked whether or not technology will be the innovation engine or administrative engine for a business or government, approximately two out of three CEOs said it would be the “innovation engine.” This represents a significant shift in the role that technology is playing in enterprises. Today, organizations demand new applications and more functionality delivered more quickly, and at a lower cost than ever before. Many organizations either want a mobile application or are already using one. In fact, according to analysts, by 2016 350 million employees will use smartphones at work and businesses will increase spending on mobile projects over 100 percent in the same time.
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mobile, cloud, applications, apps, mobile apps
    
HP - Enterprise
Published By: IBM     Published Date: Apr 28, 2016
Why good mobile apps are not good enough: Measure and move your mobile app to greatness
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ibm, mobile, applications, apps, mobile apps, customer engagement
    
IBM
Published By: MobileIron     Published Date: Aug 04, 2016
To help you succeed on your mobile journey, this guide outlines essential best practices and recommendations across all four stages of the mobile app lifecycle: Design, Develop, Deploy, and Maintain. It’s ideal for organizations that are ready to move beyond enabling basic apps, such as email and calendar, on mobile devices. It also provides operational guidance for deploying and maintaining existing mobile apps.
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mobile apps, best practices, mobiletron, phones
    
MobileIron
Published By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps
    
Adobe
Published By: Plantronics     Published Date: Sep 27, 2013
Apps have become critical to small businesses’ success. Small businesses are increasingly using apps in their daily operations. According to a recent survey, nearly three-fourths (72%) of small businesses are using apps on smartphones or tablets for their business and 38% report they could not survive—or it would be a major challenge to survive—without apps.
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apps, mobile apps, mobile applications, mobile platforms, technology, communications, business applications, business technology
    
Plantronics
Published By: Phunware     Published Date: Dec 06, 2014
As the mobility revolution overtakes the enterprise, IT is getting caught unawares. This isn't merely a trend—it’s a whole new way of working. If you’re considering an enterprise mobile app to help your business run better or to make your employees’ jobs easier, make sure you do a reality check first.
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html 5, enterprise mobile apps, html 5 versus native, html5 apps, native mobile apps
    
Phunware
Published By: Webroot     Published Date: Sep 18, 2013
With the exploding use of mobile devices and BYOD, mobile apps represent a major new threat. This infographic reveals some surprising facts about malicious mobile apps, including where they come from, what they do, and what other IT pros are thinking about MMAs. Below are some key highlights: • 73% of IT pros expect mobile threats to their networks will increase in the next 12 months • Mobile threats account for 59% of all malware • 12% of all Android Apps are now malicious
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malicious mobile apps, mobile apps, malware, security, smartphones, mobile threat, mobile device, byod, business technology
    
Webroot
Published By: MobileIron     Published Date: Nov 16, 2017
Traditional identity-based security models cannot secure your business data from the latest mobile-cloud threats, including unsecured devices, unmanaged apps, and unsanctioned cloud services. To keep business data secure in the mobile-cloud world, you need a new security model that checks the state and health of devices, apps, and cloud services before letting them get to your data. Download the one pager now to learn more.
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MobileIron
Published By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
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mobile apps, madp, platform development
    
Adobe
Published By: IBM     Published Date: Jul 06, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandisers all now view WCM as mission-critical.
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ibm, mobile, applications, apps, mobile apps, customer engagement, it application, wcm, innovation, software development
    
IBM
Published By: CDW     Published Date: Jun 30, 2015
Apps have made mobile devices standard equipment for today’s workforce. And with the right strategy for selecting and customizing them, apps can change the way you work.
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mobility, mobile workers, byod, productivity
    
CDW
Published By: apperian     Published Date: Apr 13, 2012
With more mobile workers using personal smartphones and tablets to conduct business, 2011 is being heralded as the year of mobile apps in the enterprise. The benefits of mobile apps initiatives will far outweigh the challenges of getting them into the enterprise, in the form of increased work productivity and customer response, analysts say.
Tags : 
apperian, technology, enterprise applications, mobile device, wireless communication, mobile management, business technology
    
apperian
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