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Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance
    
IBM
Published By: IBM     Published Date: Nov 12, 2013
Customers’ expectations have never been so high. Yet, leaders at many banks and financial institutions still fail at providing a smooth, personalized, timely and relevant experience throughout channels. By leveraging the increasing amount of data about customers, bankers can create information to constantly improve their understanding of product usage, profitability, risk, buying behavior and financial needs. Access this white paper today to learn about expert solutions that can help you reinvent your business operations and create a customer-focused company. Read on now to explore more.
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business operations, business process management, bpm, process automation, smarter process, banking, financial services
    
IBM
Published By: IBM     Published Date: Mar 04, 2014
Customers’ expectations have never been so high. Yet, leaders at many banks and financial institutions still fail at providing a smooth, personalized, timely and relevant experience throughout channels. By leveraging the increasing amount of data about customers, bankers can create information to constantly improve their understanding of product usage, profitability, risk, buying behavior and financial needs. Access this white paper today to learn about expert solutions that can help you reinvent your business operations and create a customer-focused company. Read on now to explore more.
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business operations, business process management, bpm, process automation, smarter process, banking, financial services, business process automation, corporate portals, document management, information management, records management, search and retrieval, search engines
    
IBM
Published By: Epicor     Published Date: Sep 25, 2014
The software as a service (SaaS) model of application delivery, more commonly known as ‘cloud deployment’, in which software features are accessed through a Web browser, is an excellent way for manufacturing companies to get the bene?ts of enterprise resource planning (ERP) systems without the need to build additional IT infrastructure. ERP functionality delivered “from the cloud” avoids the complexity and costs that often accompany on premisess ERP implementations, and typically provides a much more favorable total cost of ownership, compared to legacy on premisess deployment. Companies subscribe to the software features that they need and can add new ones as business requirements change, without buying additional servers or storage to support new functionality. The ERP features are the same as for an on premises ERP system, except that it is hosted and maintained on the Cloud provider’s infrastructure.
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saas, cloud deployment, cloud erp, it infrastructure, software features, application delivery, it management, data management
    
Epicor
Published By: BusinessOnLine     Published Date: Jun 19, 2015
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
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BusinessOnLine
Published By: UPS     Published Date: Aug 29, 2017
This white paper will tackle the challenges that come with adopting smarter operations, while also outlining some early steps to get started.
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ups, industrial buying dynamics, industrial distribution, industrial products, industrial products wholesale
    
UPS
Published By: Pega     Published Date: Apr 04, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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Pega
Published By: Quocirca     Published Date: Nov 13, 2006
Getting to “yes” requires accessing and influencing other key decision makers especially those in the finance department. And along the way, there are plenty of others who can say “no”.
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it management, investment, buy-in, buyin, it purchase, purchases, finance, buying, quocirca
    
Quocirca
Published By: ICC Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC/Decision Services
Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth, lead-to-sales, lead to sales
    
Act-On
Published By: Pardot     Published Date: Apr 29, 2009
How much time is your sales team wasting on unqualified leads? With automated scoring and grading your best prospects rise to the top, making it easy for sales representatives to prioritize prospects and take action with targeted follow-up.   
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pardot, b2b lead generation, roi, lead gen, leads, unqualified leads, sales, sales team, sales growth, customer profile, scoring, grading, benchmark, nurturing, scoring, buying signals, tire kickers, decision makers, implicit buying signals, autoresponder
    
Pardot
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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Empyr
Published By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
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lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation, lead nurturing tools, types of lead nurturing, customer nurturing, btob marketing
    
Eloqua
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
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brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm, data management
    
SurveyMonkey
Published By: Magento     Published Date: Nov 15, 2017
In this rapidly changing world of B2B eCommerce, heroes are ready to roll up their sleeves and perform miracles to seize control of the market, beat the competition, and delight their customers. The digital revolution has created a significant opportunity for B2B businesses. In this exclusive publication, Magento has consulted a panel of B2B superheroes to help you navigate your own digital transformation, and become the digital H.E.R.O. of your organization. You’ll find out how to: Influence Buying Habits Reduce Expenditure Grow Revenue Create Opportunities
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Magento
Published By: IBM     Published Date: Apr 07, 2017
Data science platforms are engines for creating machine-learning solutions. Innovation in this market focuses on cloud, Apache Spark, automation, collaboration and artificial-intelligence capabilities. We evaluate 16 vendors to help you make the best choice for your organization. This Magic Quadrant evaluates vendors of data science platforms. These are products that organizations use to build machine-learning solutions themselves, as opposed to outsourcing their creation or buying ready-made solutions.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations, market research, model management
    
IBM
Published By: IBM UK&Ireland     Published Date: Nov 14, 2017
Our inclusion criteria for this Magic Quadrant emphasize the financial wherewithal of the digital commerce vendors as well as the robustness of their digital commerce platforms, most of which enable large volumes of buying transactions and significant levels of digital commerce GMV revenue. Many platforms support the needs of multiple industries and multiple regions, if not offer global support.
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magic quadrant, digital, commerce, gmv, vendors, ibm
    
IBM UK&Ireland
Published By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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AWS
Published By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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AWS
Published By: Riverbed     Published Date: Sep 05, 2014
This white paper details the current challenges organizations face with respect to their evolving IT requirements, growing storage needs, and more extensive data protection requirements. It focuses on an expanding set of cloud-based storage offerings and the buying considerations of those who want to improve the data management metrics associated with data protection services such as backup and recovery. The paper also takes a closer look at the solutions offered by Riverbed Technology that allow organizations to integrate cloud-based storage withing solutions that address a growing set of data protection demands.
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cloud, enterprise storage, data protection, it requirements, metrics, data management
    
Riverbed
Published By: Bazaarvoice     Published Date: Jul 12, 2011
By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.
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bazaarvoice, ticketmaster, social shopping, social media, social commerce, social futurist, customer interaction
    
Bazaarvoice
Published By: Polycom     Published Date: Mar 13, 2018
Create your business case for group video conferencing. Understand the buying criteria and make informed decisions for group video conferencing systems and the features and functions needed to enable collaboration in the 5 most common workspaces in enterprises of all sizes.
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polycom, video collaboration, wainhouse research, enterprise technology
    
Polycom
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