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Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Salesforce     Published Date: Nov 18, 2014
If you missed Dreamforce this year, we’ve got you covered. In this ebook, you’ll discover the ten major breakthroughs for Sales Cloud — and how they will enable the sales team of the future. Explore enhanced capablities, loads of new features, new mobile apps and a seamless user experience. Welcome to the sales success platform, reimagined for today’s sales team.
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dreamforce, sales cloud, sales team, enhanced capabilities, new features, mobile apps, user experience
    
Salesforce
Published By: IBM     Published Date: Oct 06, 2016
IBM LinuxONE servers are effective in-house Linux cloud server platforms that counter these myths and can provide IT executives with an alternative Linux infrastructure solution that will help organizations contain costs, become more competitive, and assist with a transformation to a least-cost consumption-based usage model.
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ibm, linux solutions, websphere, operating systems
    
IBM
Published By: Rackspace     Published Date: Apr 17, 2018
Controlling cloud costs is a leading challenge for enterprises at each stage of their cloud journey. Fortunately, companies utilizing a public cloud can benefit from the strategic partnership between Google and Rackspace. Google Cloud Platform is a state-of-the-art, cost-friendly public cloud, and Google has selected Rackspace as its first managed services provider for GCP, based on Rackspace’s vast cloud expertise and dedication to a fanatical customer experience. With Managed GCP by Rackspace, companies can maximize their cost savings on Google Cloud while also saving on hiring, training and retaining top talent to operate their cloud operations. In this post we will focus on the ten most significant cost-saving opportunities.
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Rackspace
Published By: Druva     Published Date: Mar 30, 2016
Review these 20 real-world business reasons to move backup, archival and disaster recovery (DR) to a single, native cloud platform.
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druva, backup and recovery, cloud, archival and backup recovery, data management
    
Druva
Published By: Druva     Published Date: Sep 27, 2017
The public cloud’s reliability, security, and scalability offers the transformational potential to move disparate workloads to a single cloud platform for greater efficiency and agility. Discover 20 real-world benefits gained when moving backup, archival and disaster recovery to a single, native cloud platform.
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backup recovery, disaster recovery, public cloud, security cloud, native cloud
    
Druva
Published By: Viavi Solutions     Published Date: Mar 21, 2016
At Viavi Solutions® we’ve had the benefit of observing a number of hybrid cloud deployments up close. All sectors of IT users—from small to large enterprises, governmental groups, and even cloud service providers (CSPs) who themselves have begun to offer managed cloud services from third-party platforms—touch the hybrid cloud environment. CIOs, especially, face new challenges in deploying or expanding their enterprise presence in the cloud. This white paper examines four critical areas—migration, security, costs, and visibility—where CIOs can make major differences in the successful execution of hybrid cloud strategies. We’ve listed 20 fundamental questions CIOs can discuss with both their internal deployment groups and their external CSP/system integrator in preparation for a migration to or an expansion of hybrid cloud services.
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viavi solutions, hybrid clouds, networking, it management, data management
    
Viavi Solutions
Published By: Viavi Solutions     Published Date: Apr 14, 2017
At Viavi Solutions® we’ve had the benefit of observing a number of hybrid cloud deployments up close. All sectors of IT users from small to large enterprises, governmental groups, and even cloud service providers (CSPs) who themselves have begun to offer managed cloud services from third-party platforms—touch the hybrid cloud environment. CIOs, especially, face new challenges in deploying or expanding their enterprise presence in the cloud. This white paper examines four critical areas—migration, security, costs, and visibility—where CIOs can make major differences in the successful execution of hybrid cloud strategies. We’ve listed 20 fundamental questions CIOs can discuss with both their internal deployment groups and their external CSP/system integrator in preparation for a migration to or an expansion of hybrid cloud services.
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cloud privacy, cloud security, cloud management, cloud assurance, cloud visibility, enterprise management, data management
    
Viavi Solutions
Published By: Veracode     Published Date: Oct 26, 2016
As software applications are increasingly distributed through cloud and mobile platforms, the risk of vulnerabilities affecting enterprises rises. This whitepaper provides advice for secure development and delivery of applications throughout the software development lifecycle.
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veracode, security, application security, software applications, software development lifecycle, business technology
    
Veracode
Published By: Genesys     Published Date: Jun 08, 2018
In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process
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contact center, infrastructure, customer engagement, cloud, on-premises
    
Genesys
Published By: Genesys     Published Date: Jun 13, 2018
Compare leading contact center infrastructure vendors. In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” 1 — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” 1 — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process
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leadership, customer engagement, decision making
    
Genesys
Published By: Genesys     Published Date: Jul 13, 2018
Compare leading contact center infrastructure vendors. In Gartner’s 2018 Magic Quadrant for Contact Center Infrastructure, Worldwide, Genesys has once again maintained a leadership position. Placed furthest among all vendors in completeness of vision for 10 years and counting, our position continues to validate our mission to power the world’s best customer engagement solutions for organizations of all sizes—both in the cloud and on-premises. And according to Gartner peer insights, customers agree. “Great implementation that was on-time and on-budget!” 1 — CTO in the finance industry “Solid platform with a lot of features at a reasonable cost.” 1 — IT Manager of Software Engineering in the Services Industry Get the report now to learn: • How contact center vendors compare and which quadrant they are aligned to • Analyst views on the strengths and cautions of all participating vendors • How to evaluate key criteria to guide your decision-making process 1 Gartner Peer Insights rev
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Genesys
Published By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee
Published By: Rackspace     Published Date: Mar 28, 2018
Building a cloud operations team isn’t a new concept. But what if you need to build an operations team from the ground up for your applications that are running on Google Cloud Platform? Over the course of eight years at Rackspace, I’ve had the opportunity to build operations teams that have supported thousands of customers. When given the opportunity to build out a new operations team focused on managed services for Google Cloud Platform, I knew we needed to approach things a little differently.
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Rackspace
Published By: Oracle     Published Date: Oct 27, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
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cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
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cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
Tags : 
cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
Tags : 
cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
Tags : 
cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2015
This white paper discusses how organisations can accomplish these things by moving development of enterprise applications to the cloud by leveraging Platform-as-a-Service (PaaS), and in the process reduce development costs, avoid complexity, and increase developer productivity.
Tags : 
cloud, cloud computing, enterprise applications, paas, it solutions, cloud, platform-as-a-service, cloud platform
    
Oracle
Published By: Pure Storage     Published Date: Jul 18, 2017
Application consolidation can be an important cloud initiative. By consolidating applications on an all-flash, cloud-centric platform, IT has the opportunity to reduce costs, lower risk and support a more integrated and interoperable infrastructure. But for any organization thinking about application consolidation, it is important to closely evaluate the features and functions of the underlying all-flash storage platform. You want to make sure that your platform not only delivers the performance you need, but also enables you to reduce costs, eliminate migrations, simplify operations and support cloud-enabled business agility.
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it management, administration, flash storage, cloud centric platform
    
Pure Storage
Published By: Pure Storage     Published Date: Jul 26, 2017
Application consolidation can be an important cloud initiative. By consolidating applications on an all-flash, cloud-centric platform, IT has the opportunity to reduce costs, lower risk and support a more integrated and interoperable infrastructure. But for any organization thinking about application consolidation, it is important to closely evaluate the features and functions of the underlying all-flash storage platform. You want to make sure that your platform not only delivers the performance you need, but also enables you to reduce costs, eliminate migrations, simplify operations and support cloud-enabled business agility.
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it management, administration, flash storage, cloud centric platform
    
Pure Storage
Published By: Amazon Web Services     Published Date: Jun 02, 2017
451 Research est une société de recherche et de conseil de premier rang spécialisée dans le domaine informatique. L'innovation technologique et les perturbations du marché sont au cœur de notre activité, ce qui nous permet d'offrir des lectures de données primordiales aux leaders de l'économie numérique. Plus de 100 analystes et consultants proposent cette lecture à plus de 1 000 organisations clientes situées en Amérique du Nord, en Europe et dans le monde entier, par le biais de services de recherche et de conseil syndiqués et d'événements en direct. Fondée en 2000 et établie à New York, 451 Research est une division de The 451 Group.
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cloud, cloud platform, amazon, aws, microsoft
    
Amazon Web Services
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