customer relationship

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Published By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. 
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email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp, gotcorp, got corporation
    
Campaigner
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Clarabridge     Published Date: Dec 03, 2013
The purpose of this white paper is to provide a five step “roadmap” that organizations can use to transform their marketing organization into a Center of Customer Experience Excellence.
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clarabridge, optimizing customer experience, voice of the customer, customer engagement, data source, voc program, customer behaviors, operationalize voc, customer relationship management, crm, social media program, interacting with customers, product and service problems, respond quickly, customer satisfaction, customer loyalty
    
Clarabridge
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: LogMeIn     Published Date: Oct 06, 2016
This eBook outlines 5 tips for taking your customer engagement strategy to the next level this holiday season, to help you delight your customers and boost your bottom line.
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customer engagement, customer experience, customer relationship, crm, travelling
    
LogMeIn
Published By: Oracle CX     Published Date: Sep 13, 2017
5 Ways to Drive Profitable Growth Through Improved Customer Experience
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customer experience, competitve advantage, relationships, omni-channel
    
Oracle CX
Published By: Zendesk     Published Date: Jan 19, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal, help center, ticketing system, support ticketing, customer support agent
    
Zendesk
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: IBM     Published Date: Oct 28, 2016
Recruiters have to think like marketers. Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers. Marketers and recruiters must: - Research the market - Establish and nurture relationships - Build and promote the company's brand Read this for seven tips to help you think like a marketer.
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ibm, kenexa, talent acquisition, marketer's playbook, recruiters, knowledge management, business technology
    
IBM
Published By: Jive     Published Date: Feb 12, 2015
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
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customer service, collaboration, roi, innovation, revenue, profit, savings, money, investment
    
Jive
Published By: Salesforce.com     Published Date: May 14, 2013
Transforming Your Business with Salesforce. Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
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salesforce, salesforce app, sales application, crm, customer relationship management, saas crm
    
Salesforce.com
Published By: Salesforce.com     Published Date: Jun 17, 2013
Transforming Your Business with Salesforce Pull ahead of your competition by learning best practices for incorporating social and mobile technologies.
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social, mobile, technology, sales and marketing operations, crm, customer relationship management, networking, it management, knowledge management, business technology
    
Salesforce.com
Published By: LifeSize, a division of Logitech     Published Date: Feb 20, 2014
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conferencing solutions enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
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lifesize, video conferencing, conferencing, high-quality video conferencing, telecommunications, video, infrastructure
    
LifeSize, a division of Logitech
Published By: LogMeIn     Published Date: Oct 08, 2015
This paper shows how savvy sellers have discovered how to leverage quick online meetings to speed up sales cycles and close more deals. Savvy sellers are prepared, nimble and ready to pivot on a dime.
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improve online sales meeting, online meetings, customer service, customer relationships
    
LogMeIn
Published By: Movable Ink     Published Date: Apr 01, 2016
You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers. This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
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email marketing, email welcome series, email personalisation, email design
    
Movable Ink
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management, business technology
    
Oracle
Published By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
Tags : 
crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management, knowledge management
    
Oracle
Published By: ServiceNow     Published Date: Feb 24, 2017
At the highest level of organizations, a new management directive has emerged to meet the changed nature of customer demands and interactions as well as the need to differentiate within the market. This directive has one goal: providing a differentiated customer service experience. As products become increasingly commoditized, organizations can set themselves apart from their competitors by providing a unique customer service experience that creates a "relationship" based on intangible benefits that their customers will find hard to give up. While this vision is theoretically sound, it requires a significant tactical shift in business thinking and processes. The modern customer's habits and service requirements have changed radically. Meeting these needs challenges many historically held beliefs and practices regarding the customer and modes of interaction.
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ServiceNow
Published By: Service Now     Published Date: Jan 26, 2018
At the highest level of organizations, a new management directive has emerged to meet the changed nature of customer demands and interactions as well as the need to differentiate within the market. This directive has one goal: providing a differentiated customer service experience. As products become increasingly commoditized, organizations can set themselves apart from their competitors by providing a unique customer service experience that creates a "relationship" based on intangible benefits that their customers will find hard to give up. While this vision is theoretically sound, it requires a significant tactical shift in business thinking and processes. The modern customer's habits and service requirements have changed radically. Meeting these needs challenges many historically held beliefs and practices regarding the customer and modes of interaction.
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Service Now
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: Salesforce     Published Date: Feb 21, 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
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crm, cloud, salesforce, marketing, app, application, saas, customer relationship management, social
    
Salesforce
Published By: Salesforce.com     Published Date: Jun 17, 2013
What can Salesforce do for you? Download now and explore the world's #1 CRM app.
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salesforce, customer relationship management, application, crm, networking, software development, it management, knowledge management, business technology
    
Salesforce.com
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