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Published By: CheckMarx     Published Date: Jun 21, 2019
DevSecOps, modern web application design and high-profile breaches are expanding the scope of the AST market. Security and risk management leaders will need to meet tighter deadlines and test more complex applications by accelerating efforts to integrate and automate AST in the software life cycle.
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CheckMarx
Published By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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advertising, marketing, vms, social media, roi, vantage
    
VMS
Published By: TriNet     Published Date: Jul 28, 2015
This white paper will help you establish a framework of policies, practices, and actions that guide your efforts to focus on your most important asset—your people.
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human capital plan, talent development, human capital issues, customer experience improvement, employee training management, employee retention, customer recommendation, customer impressions, customer retention
    
TriNet
Published By: Infor     Published Date: Mar 03, 2017
The goal of warehouse operations is perfect order fulfillment: to deliver exactly the items a customer ordered, on time and with optimal efficiency. The warehouse module of an enterprise resource planning (ERP) solution can help smaller warehouses achieve this goal. But ERP warehouse modules have limitations that can make it smarter for companies with more complex operations to turn to the added capabilities of an advanced warehouse management system (WMS).
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enterprise resource planning, erp, erp solutions
    
Infor
Published By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
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prepare, company, loyalty, optimize
    
CrowdTwist
Published By: Berkshire Associates     Published Date: Aug 30, 2010
Most economists believe 2010 is not the year of recovery, but it is without question a better year than the prior. As the economy begins to grow, hiring will increase. What will you do then if you do not prepare now?
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recruitment
    
Berkshire Associates
Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
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adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe
Published By: Fortinet EMEA     Published Date: Nov 26, 2018
Fortinet’s 2018 Security Implications of Digital Transformation Survey looks at the state of cybersecurity in organizations around the world from the lens of digital transformation (DX). Three hundred responses from CISOs and CSOs at large organizations helped us identify several current trends: n Digital transformation is the most impactful IT trend on businesses today, with 92% responding that it has a large impact today. n Security is by far the biggest challenge to DX efforts, with 85% of respondents saying it has a large impact. n The typical organization saw four attacks that resulted in data loss, outages, or compliance events over two years. n Many companies have automated some of their security procedures, but they are even further behind with other security best practices. n Big chunks of infrastructure remain vulnerable in the typical organization, with 25% of the infrastructure not adequately protected at the typical organization. Looking more deeply into the data, we ident
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Fortinet EMEA
Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation, inbox design, list quality, email mechanics, correct rendering, web analytics
    
Lyris, Inc.
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, knowledge management
    
CrowdTwist
Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility
Published By: Esker     Published Date: Jul 17, 2018
No matter what future you see ahead for your accounts payable (AP) organization, one thing is sure: If your organization is going to succeed in the emerging digital trade and commerce environment, it will need to process transactions more efficiently than ever, have faster access to AP information, and be able to act upon information and identify opportunities more quickly. This will require AP organizations to transform their processes with digital technologies. Accounts payable departments that delay their digital transformation initiatives risk falling behind their peers and putting their business at a competitive disadvantage in the global business landscape. This white paper details the growth of digital technologies, the dangers of relying on manual and semi-automated AP payable processes, the benefits of using digital technologies in AP, and how effective change management ensures the success of digital transformation efforts.
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Esker
Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails, personalization, scoring, lead gen, leads, sales, sales team, suspects, prospects, web marketing, micro-level, autoresponder, drip
    
Pardot
Published By: SAS     Published Date: Mar 06, 2018
Despite heavy, long-term investments in data management, data problems at many organizations continue to grow. One reason is that data has traditionally been perceived as just one aspect of a technology project; it has not been treated as a corporate asset. Consequently, the belief was that traditional application and database planning efforts were sufficient to address ongoing data issues.
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SAS
Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: HireVue     Published Date: Aug 10, 2018
In retail, your people are your greatest asset. In this eBook you'll learn how to proactively drive revenue with recruiting, and how to prove the value of your efforts. Expect to learn: • 3 ways to calculate the ROI of your recruiting • How you can use the candidate experience to generate revenue • How to use the hiring process to decrease employee turnover • 2 approaches that remove the hiring burden on store managers Want to start driving revenue through your retail recruiting? Download the free eBook now!
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HireVue
Published By: StreamSets     Published Date: Sep 24, 2018
If you’ve ever built real-time data pipelines or streaming applications, you know how useful the Apache Kafka™ distributed streaming platform can be. Then again, you’ve also probably bumped up against the challenges of working with Kafka. If you’re new to Kafka, or ready to simplify your implementation, we present common challenges you may be facing and five ways that StreamSets can make your efforts much more efficient and reliable
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apache, kafka, steam, sets, data
    
StreamSets
Published By: Keynote     Published Date: Nov 13, 2013
As companies aggressively determine how to monetize their mobile channels, or deploy mobile applications to improve business efficiency, those tasked with quality assurance need to support these efforts for all types of devices—in an efficient and cost-effective manner.
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mobile testing, mobile apps, operating systems, best practices, business efficiency, quality assurance, cost effective
    
Keynote
Published By: MoreVisibility     Published Date: May 07, 2012
Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts. Read to learn more.
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morevisibility, social media, marketing, emerging marketing, internet marketing, web analytics
    
MoreVisibility
Published By: Qvidian     Published Date: Dec 17, 2015
In this document, we look at seven key factors that can spell the difference between success and failure in your proposal writing efforts.
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sales proposals, sales processes, best practices, proposal writing, lead qualification
    
Qvidian
Published By: VMware, Inc     Published Date: Oct 28, 2014
For organizations with disaster recovery services in place, the challenge often lies in supporting the ongoing maintenance and re-evaluating the initial investment versus newer offerings as their environment continues to expand, or leases expire. Fortunately, the landscape of disaster recovery solutions is shifting to accommodate changing IT needs. VMware vCloud® Air™ Disaster Recovery provides simple, affordable, automated processes for replicating and recovering critical applications and data — at a fraction of the cost of duplicating infrastructure or maintaining additional data centers. Organizations can afford to scale their efforts as needed, with flexible terms and resource options.
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cloud, disaster recovery, infrastructure, automated processes, replication, networking, data center
    
VMware, Inc
Published By: PwC     Published Date: Jun 14, 2018
The positive impact of most cost-cutting efforts is short-lived, as individuals revert to past behaviors and spending habits. As normalcy returns, so can costs and head count. How do you keep the spirit alive? How do you make cost consciousness an organizational capability and a shared mind-set, rather than a bunch of rules that are resented and resisted? Look to the following strategic, operational, organizational, and cultural levers to help you sustain the change.
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PwC
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