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Published By: Eloqua     Published Date: Sep 11, 2013
Event management and data cleansing rising more sharply than all other automated marketing practices.
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oracle, modern marketers, modern marketers, email marketing
    
Eloqua
Published By: SAS     Published Date: Apr 16, 2015
SAS Institute is gearing up to make a self-service data preparation play with its new Data Loader for Hadoop offering. Designed for profiling, cleansing, transforming and preparing data to load it into the open source data processing framework for analysis, Data Loader for Hadoop is a lynchpin in SAS's data management strategy for 2015. This strategy centers on three key themes: 'big data' management and governance involving Hadoop, the streamlining of access to information, and the use of its federation and integration offerings to enable the right data to be available, at the right time.
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SAS
Published By: SAS     Published Date: Aug 28, 2018
“Unpolluted” data is core to a successful business – particularly one that relies on analytics to survive. But preparing data for analytics is full of challenges. By some reports, most data scientists spend 50 to 80 percent of their model development time on data preparation tasks. SAS adheres to five data management best practices that help you access, cleanse, transform and shape your raw data for any analytic purpose. With a trusted data quality foundation and analytics-ready data, you can gain deeper insights, embed that knowledge into models, share new discoveries and automate decision-making processes to build a data-driven business.
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SAS
Published By: SAS     Published Date: Mar 06, 2018
For data scientists and business analysts who prepare data for analytics, data management technology from SAS acts like a data filter – providing a single platform that lets them access, cleanse, transform and structure data for any analytical purpose. As it removes the drudgery of routine data preparation, it reveals sparkling clean data and adds value along the way. And that can lead to higher productivity, better decisions and greater agility. SAS adheres to five data management best practices that support advanced analytics and deeper insights: • Simplify access to traditional and emerging data. • Strengthen the data scientist’s arsenal with advanced analytics techniques. • Scrub data to build quality into existing processes. • Shape data using flexible manipulation techniques. • Share metadata across data management and analytics domains.
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SAS
Published By: Gleanster Research     Published Date: Sep 18, 2013
Gleanster Research uncovered the top 5 best practices from Top Performing regional marketing organizations to uncover how new ways to dramatically boost the return on local marketing engagement.
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Gleanster Research
Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research
Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research
Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
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social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster
Published By: Gleanster Research     Published Date: Aug 30, 2013
Supercharge your online shop! By combining the First Spirit CMS and IBM WebSphere Commerce you get the freedom and flexibility you need to establish a meaningful and personalized consumer experience across almost any touch-point. That means more flexibility and more revenue.
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Gleanster Research
Published By: Active Power     Published Date: Aug 30, 2011
Learn why energy efficiency for UPS equipment is so important, what can influence energy UPS efficiency and how it can directly impact energy costs.
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backup power, backup power supply, battery backup, flywheel ups, green backup power, green power, uninterruptible power supply, critical power systems, ups backup power, ups power supply, business technology
    
Active Power
Published By: Gleanster Research     Published Date: Dec 11, 2012
Some of the largest and most preeminent BI solution providers today are creating a lot of noise about big data.
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business technology
    
Gleanster Research
Published By: Gleanster Research     Published Date: Nov 06, 2012
For major corporations, these new data management and visualization tools can supplement their core BI initiatives, providing a friendlier front end that builds on existing investments. For smaller organizations, these tools may be the only ones they need. In this 38-page benchmark report, you'll learn how Top Performers use Agile Business Intelligence.
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gleanster, agile business, business, technology, data, business technology
    
Gleanster Research
Published By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
Published By: Gleanster     Published Date: Nov 10, 2011
This comprehensive 25-page benchmark report explores the elements of a successful BI strategy along with a full vendor landscape. Some of the best examples of rapid ROI from BI projects are associated with tactical implementations that emphasize immediate results over a perfect system architecture.
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Gleanster
Published By: Gleanster Research     Published Date: Nov 10, 2011
This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.
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gleanster, business, benchmark, business intelligence, roi
    
Gleanster Research
Published By: Gleanster Research     Published Date: Nov 21, 2013
This benchmark report from Gleanster Research showcases the benefits of Online Customer Community Solutions. You'll learn what to look for, how to overcome challenges, as well as analyst commentary on the full vendor landscape.
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Gleanster Research
Published By: Gleanster     Published Date: Jan 30, 2011
Written by the former VP of Social Media at Barnes & Noble, and based on the experiences of 284 companies, this report benchmarks best practices in social media marketing.
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social media marketing, research paper, best practices
    
Gleanster
Published By: Gleanster     Published Date: Jan 18, 2012
This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.
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gleanster, marketing, marketing automation, software, automation software, data
    
Gleanster
Published By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
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marketing, mobile marketing, gleanster, mobile relationship, emerging marketing
    
Gleanster
Published By: Gleanster Research     Published Date: Oct 20, 2013
This research study from Gleanster "From Batch-and-Blast to Lead Nurturing: How Top Performers overcame legacy practices to embrace the new dynamics of B2B marketing." outlines how Top Performing organizations made the move to lead nurturing.
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Gleanster Research
Published By: IBM     Published Date: Jan 14, 2015
Bloor Research investigated several key critical success factors for big data analytics. Their findings show that governance, data cleansing, and privacy and security have never been more important. Read this paper to see their conclusions.
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big data, data management, data exploration, gain visibility, security extension, business intelligence, explore data, data analytics, data center
    
IBM
Published By: Gleanster Research     Published Date: Oct 26, 2013
This Deep Dive research study from Gleanster explores how Top Performing organizations are using a new class of multi-channel campaign management technology called "local marketing automation" to empower local / regional marketers with marketing technology while simultaneously maintaining corporate control over the brand.
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Gleanster Research
Published By: IBM     Published Date: Oct 22, 2014
A case study on how a major oil and gas producer saves 35 percent on data storage costs and 30 percent in litigation-related costs by adopting a smarter data discovery and defensible disposal strategy, using IBM Enterprise Content Management solutions.
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legacy data, data storage costs, data storage, content management, it management, knowledge management, data management
    
IBM
Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
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email marketing, marketing automation, marketing solutions, automation solutions
    
Act-On
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