marketing optimization

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Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
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beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization, list growth, organic list growth, promotional ideas, email list advertising, subscribers, topica
    
Topica
Published By: Tapinfluence     Published Date: Jun 07, 2016
By utilizing these best practices from TapInfluence, youíll increase your brandís credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
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marketing, content marketing, best practices, business optimization, business practices
    
Tapinfluence
Published By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
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inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
    
Optify
Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for todayís mobile world, and increase conversions? In this new eBook youíll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization
    
Invoca
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics
    
Silverpop
Published By: Adverity     Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics Marketing Data is big & highly fragmented Big data is messy. Itís scattered across platforms, itís diverse, and in its raw form, itís practically unusable. We know, itís a painful truth. The fact of the matter is that having a lot of data doesnít necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack. But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to. Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilŠ - your download is ready. Enjoy this read!
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
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digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience, user experience
    
Limelight
Published By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience, customer behavior, intent, customer experience optimization
    
IBM
Published By: IBM     Published Date: Mar 13, 2014
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience, customer behavior, intent, customer experience optimization, website development, social media, e-commerce
    
IBM
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience, business technology
    
Adobe
Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
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adobe, marketing, optimzation, digital marketing, digital, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
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adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat, periscope, paid impressions, organic impressions, yahoo, bing, google, ctr, optimization, cpc, tablet, smartphone, desktop
    
Adobe
Published By: Act-On     Published Date: Apr 29, 2016
Traditionally, sales and marketing haven't always seen eye-to-eye. Our 2015 Sales and Marketing Alignment Survey clearly shows that in order to exceed revenue goals, outdated traditions need to change. In the eBook, we will show you the direct relationship between alignment and revenue performance and how the use of the right technologies will support business success.
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market, management, marketing, business optimization, business strategies, sales, technology
    
Act-On
Published By: Silverpop     Published Date: Feb 04, 2013
This ebook gives you a good starting point to help you take your email program to a higher level.
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email marketing, engagement, crm, social, mobile, engegement, testing, optimization
    
Silverpop
Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: ē The many priorities within CX and the push to improve CX ē The importance of data driven marketing within CX ē Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe
Published By: Optify     Published Date: Aug 03, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? Not at all. With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads. This guide will show you how.
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b2b marketing, seo, search engine optimization, internet marketing, inbound marketing, lead generation
    
Optify
Published By: Neolane, Inc.     Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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neolane, b2b marketer, lead nurturing program, lead generation, campaign, marketing automation, lead management optimization, enterprise marketing software
    
Neolane, Inc.
Published By: Oneupweb     Published Date: Jun 24, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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b2b, business-to-business, btob, search engine marketing, sem, search, oneupweb, marketer, natural search engine optimization, seo, paid search engine marketing, ppc, online advertising, lead opportunity calculator, search marketing, btob marketing, online marketing
    
Oneupweb
Published By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
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marketing automation, email marketing, best practices, crm, analytics, optimization, testing
    
Silverpop
Published By: Limelight Networks     Published Date: Oct 17, 2011
Learn how to use every mobile opportunity to your advantage. This report shows you how to: . Optimize your website for mobile devices . Take advantage of mobile context . Create richer mobile experiences by adding video and interactivity
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mobile ads, marketing strategy, mobile marketing strategy, mobile optimization
    
Limelight Networks
Published By: G/O Digital     Published Date: Nov 13, 2014
Marketing to customers is not as simple as it was 20 years ago. Retailers can no longer rely solely on commercials, catalogs, and newspaper ads to get customers to notice, and buy, their products. Todayís typical customers now follow a much more complicated path to their purchase using search engines, social media, and online reviews. Download this whitepaper to learn todayís retail marketing trends.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics, business culture, direct marketing, process improvement, measurement, measure, insights, dashboards, online advertising, digital optimization
    
Webtrends
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