Business Technology

In this Customer Analytics Wave Report, see how Forrester Research ranks customer analytics solution vendors using a 33- criteria evaluation. See where each of the 11 chosen vendor stand among various categories as Forrester researched, analyzed, and scored them on the different strengths and capabilities. Insights from this report will help you in making the right choice while selecting your customer analytics solution.

Why investing in better business intelligence tools is critical to your success

Everything you need to know about Infrastructure for Desktop Virtualization—in one eBook. Dive into this extensive eBook to get all the details you need to consider when launching down the path of virtualization. In this eBook, from Brian Suhr, author of the blogs Data Center Zombie and VirtualizeTips, and editor Sachin Chheda, director of solutions and verticals marketing at Nutanix, we provide detailed analysis and key points to consider, including: • Architectural Principles • Building Blocks • Infrastructure Alternatives • Storage Requirements • Compute Sizing Get the eBook

This ebook presents six reasons why you should consider a database change, including opinions from industry analysts and real-world customer experiences. Read on to learn more.

Compare IBM DB2 pureScale with any other offering being considered for implementing a clustered, scalable database configuration see how they deliver continuous availability and why they are important. Download now!

To help enterprises create trusted insight as the volume, velocity and variety of data continue to explode, IBM offers several solutions designed to help organizations uncover previously unavailable insights and use them to support and inform decisions across the business. Combining the power of IBM® InfoSphere® Master Data Management (MDM) with the IBM big data portfolio creates a valuable connection: big data technology can supply insights to MDM, and MDM can supply master data definitions to big data.

Use big data to build an integrated, more personalized approach to marketing, business strategy, customer service and more.

Data quality and master data management in a hybrid environment

IBM commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment (ROI) enterprises may realize by leveraging IBM InfoSphere Information Integration and Governance (IIG) solutions.

This e-book describes how a data refinery can make trusted data available quickly and easily to people and systems across your organization. It includes simple steps you can take to start exploring - and implementing - this strategy for handling the challenges of hybrid data environments.

Cloud-based data and processing services present too much opportunity for organizations to ignore. How can organizations realize the obvious financial benefits of the cloud while ensuring information culled from cloud sources is secure and trustworthy? Good hybrid information governance implies several priorities for IT and the business which are based on these foundational pillars: - Broad agreement on what information means - Clear agreement on how owned information assets will be maintained and monitored - Standard practices for securing strategic information assets - Enterprise data integration strategy

Who's afraid of the big (data) bad wolf? Survive the big data storm by getting ahead of integration and governance functional requirements Today data volumes are exploding in every facet of our lives. Business leaders are eager to harness the power of big data but before setting out into the big data world it is important to understand that as opportunities increase ensuring that source information is trustworthy and protected becomes exponentially more difficult. This paper provides a detailed review of the best practices clients should consider before embarking on their big data integration projects.

IBM commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by leveraging IBM InfoSphere Information Integration and Governance (IIG) solutions.

IBM InfoSphere Information Server connects to many new ‘at rest’ and streaming big data sources, scales natively on Hadoop using partition and pipeline parallelism, automates data profiling, provides a business glossary, and an information catalog, plus also supports IT.

This white paper describes how IBM’s Pure Data System for Analytics delivers speed and simplicity to help organizations become more responsive and agile in today’s increasingly mobile and data-driven market.

Big Data has generated much interest and attention in the media of late. Indeed, several authors have recently raised the question of whether Big Data approaches, such as Hadoop, will pronounce the death sentence on the conventional data warehouse. In this survey we investigate the current state of the data warehouse and examine its recent challenger in the form of Big Data solutions as an alternative. Is the new technology really complementary or is the reign of the data warehouse nearing an end?

This e-book highlights the benefits of Hadoop across several industries and explores how IBM® Biglnsights for Apache™ Hadoop® combines open source Hadoop with enterprise-grade management and analytic capabilities.

Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: - Best practices to measure the quality of digital customer experiences - Guidance on the kinds of tools to use to capture the right CX metrics - Tips for integrating metrics, including the role of customer journeys - Techniques to drive action and improve digital experiences"

As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.

Access this report now to see how Gartner evaluates vendors based on ability to execute and completeness of vision.

Read this IDC analyst report to see how you can meet your digital business requirements with IBM Digital Experience on Cloud.

Read this online report that can aid your horizontal portal selection decisions and help you identify key differentiators among products.

IBM commissioned Forrester Consulting to evaluate what consumers want from a mobile app (and its authoring brand) and focused on the following questions: - What elevates a good, serviceable, and even profitable app into the realm of great? - And if a mobile app achieves greatness, what is the impact?

Topics to be discussed include: - The need for new RAS characteristics in next-gen applications - The benefits of having an agile and scalable platform for workloads running SUSE Linux Enterprise Server on IBM Power Systems

View this ebook to learn how leading organizations are managing, deploying, designing or planning cloud-based B2B integration alternatives to future-proof their B2B trading operations. Discover the benefits that clients of IBM Sterling B2B Cloud Services cite, including: -Reduced risk and total cost of ownership (TCO) in B2B integration - Enhanced visibility and control over business processes shared with partners - Faster partner onboarding and faster, more reliable data exchange - Greater collaboration across IT, business managers and external partners