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Introduction to the Loyalty Industry

White Paper Published By: Business Assyst
Business Assyst
Published:  Mar 26, 2007
Type:  White Paper
Length:  5 pages

Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.



Tags : 
customer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst