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Chinese Search Engine Engagement

White Paper Published By: Mediative
Mediative
Published:  Jan 14, 2008
Type:  White Paper
Length:  45 pages

Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?



Tags : 
china, asia, international, baldu, chinese, chinese government, culture, cultural influence, google.cn, google, search engine, search marketing, enquiro, enquiro research