> Aprimo, Inc. > Aprimo Steals the Show; Improves Future Spend Decisions
 

Aprimo Steals the Show; Improves Future Spend Decisions

Case Study Published By: Aprimo, Inc.
Aprimo, Inc.
Published:  Dec 23, 2008
Type:  Case Study
Length:  1 pages

Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.



Tags : 
aprimo, financial system, auditing process, prioritize marketing programs, it management