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Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI

White Paper Published By: SPSS, Inc.
SPSS, Inc.
Published:  Mar 31, 2009
Type:  White Paper
Length:  11 pages

This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.



Tags : 
spss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management, actionable strategy, business intelligence, customer behavior, consumer behavior, churn rate, risk management, identity fraud, predictive enterprise, predicting volatility, business goals, customer satisfaction, customer loyalty