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Using Spreadsheets for Marketing Project Management: Understanding the Hidden Costs

White Paper Published By: Intuit, Inc
Intuit, Inc
Published:  Jun 16, 2009
Type:  White Paper
Length:  8 pages

Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.



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