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8 Great Tips for Smart Media Measurement in today's economy

White Paper Published By: VMS
VMS
Published:  Jul 31, 2009
Type:  White Paper
Length:  9 pages

If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.



Tags : 
vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance