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Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior

White Paper Published By: ForeSee Results
ForeSee Results
Published:  Feb 05, 2007
Type:  White Paper
Length:  10 pages

To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.



Tags : 
website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results