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Retail's Mobility Imperative: A Measured Approach to the Emerging Channel

White Paper Published By: BlackBerry
BlackBerry
Published:  Jul 12, 2010
Type:  White Paper
Length:  21 pages

Cell phones and smartphones have become constant companions to influential shoppers. To capitalize on mobility's ubiquity, leading U.S retailers are actively pursuing the mobile channel as a way to enhance customer engagement and loyalty, while giving them "first-mover" advantage over their competitors.



Tags : 
blackberry, mobility, smartphones, cell phones, mobile workforce, e-commerce, handset, touchpoint